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Investment Type: separateaccount

SAM Conservative Growth Separate Account - Pro

Quick Facts Inception Date: 01/16/2007 Extended Performance Inception Date: 07/25/1996 Morningstar Category: Large Blend Total Net Assets (mil): $2,098.49	Investment Strategy    What's this? The investment seeks to provide a high level of total return (consisting of reinvestment of income with some capital appreciation). The portfolio generally invests at least 60% of the net assets in equity funds. It may invest up to 40% of the assets in any single equity fund, and may invest up to 30% of the assets in any single fixed-income fund as well as cash equivalents.
Morningstar Style Box™   as of 07/31/2010 What's this?	Overall Morningstar Star Rating™   as of 08/31/2010 What's this? Out of 1790 Large Blend Funds Morningstar's Star Ratings reflect risk adjusted performance and are derived from a weighted average of the performance figures associated with its three, five, and ten-year (if applicable) time periods.

Total Returns

Investment results shown represent historical performance and do not guarantee future results. Investment returns and principal values fluctuate with changes in interest rates and other market conditions so the value, when redeemed, may be worth more or less than original costs. Current performance may be lower or higher than the performance data shown.

In situations where the net and gross total investment expense figures are different, the mutual fund or the underlying fund in which a Separate Account invests has waived/capped a portion of its management fees through the date displayed in the waiver expiration date or contractual cap expiration date column. Differences may also be shown due to the fund family choosing to pay certain expenses that would normally be payable by the fund. Returns displayed are based on net total investment expense.

Month-End | Quarter-End

Average Annual Total Returns as of 08/31/2010

1 Month 3 Month YTD 1 Year 3 Year 5 Year 10 Year Since      Inception* Total Return % -3.29 -1.07 -2.59 6.01 -6.52 -0.69 -0.42 4.52 Capital Benchmark (80/20) % -3.35 -1.69 -2.04 6.02 -5.26 0.67 0.03 --- Large Blend Category % -4.55 -3.31 -5.26 3.91 -8.62 -1.03 -1.08 --- Morningstar Percentile Ranking** --- --- --- 19 19 41 36 --- # of Funds in Category 2171 2127 2100 2035 1790 1477 764 ---

* Inception Date: 01/16/2007 ; Extended Performance Inception Date: 07/25/1996

**Morningstar percentile rankings are based on total returns.

Expenses

  as of 08/31/2010

Total Investment Expense - Gross:	2.63%
Total Investment Expense - Net:	2.61%

Growth of $10,000

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Investment Subadvisors

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Edge Asset Management, Inc.

Portfolio Managers

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Charlie Averill , CFA Since 01/01/2010 M.A. , Princeton University

Todd Jablonski , CFA Since 01/01/2010 M.B.A. , New York University

Jill R. Cuniff Since 01/01/2010 B.S. , Montana State University

© 2010 Morningstar, Inc. All Rights Reserved. Part of the mutual fund data contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Returns shown for periods of less than one year are not annualized. Separate Accounts are available through a group annuity contract with the Principal Life Insurance Company. Insurance products and plan administrative services are provided by Principal Life Insurance Company a member of the Principal Financial Group, Des Moines, IA 50392. Certain investment options may not be available in all states or U.S. commonwealths. The full name of this investment option is Principal SAM Conservative Growth Sep Account - Provider. Not FDIC Insured May Lose Value - Not a Deposit - No Bank Guarantee Not Insured by any Federal Government Agency

Capital Benchmark (80/20) is intended to represent a relevant proxy for market and Portfolio performance. It is allocated as follows: 80% S&P 500 Index and 20% Barclays Capital Aggregate Bond Index. These calculated returns reflect the historical performance of the oldest share class of the fund, adjusted to reflect a portion of the fees and expenses of this share class. Please see the fund's prospectus for more information on specific expenses, and the fund's most recent shareholder report for actual date of first sale. Expenses are deducted from income earned by the fund. As a result, dividends and investment results will differ for each share class. Equity investment options involve greater risk, including heightened volatility, than fixed-income investment options. Fixed-income investment options are subject to interest rate risk, and their value will decline as interest rates rise. Fixed-income and asset allocation investment options that invest in mortgage securities are subject to increased risk due to real estate exposure. This investment option maintains a voluntary waiver which is reflected in the value displayed for Total Investment Expense - Net. This waiver may be discontinued at any time. Asset allocation does not guarantee a profit or protect against a loss. Investing in real estate, small-cap, international, and high-yield investment options involves additional risks. Additionally there is no guarantee this investment option will provide adequate income at or through retirement. This Separate Account invests directly in the Institutional class shares of a Principal Strategic Asset Management Portfolio (SAM). Performance results shown prior to January 16, 2007, are of the mutual fund (Institutional class performanceadjusted based on the historical performance of the A class shares of the Fund where Institutional class shares is not available) only adjusted for the fees ofthe Separate Accounts since the Separate Account was not available. The underly ing SAM Portfolio indirectly bears its pro rata share of the management fees incurred by the underlying Principal Fund in which this portfolio invests. Based onthe asset allocation of the Principal Strategic Asset Management Portfolio outl ined in the prospectus dated March 1, 2010, the weighted average operating expenses of the underlying funds are: Flexible Income, 0.59%; Conservative Balanced, 0.62%; Balanced, 0.67%; Conservative Growth, 0.70%; Strategic Growth, 0.71%. While the operating expenses of the underlying mutual funds are not part of the SAMPortfolio operating expenses they are included in the Total Investment Expense. Performance results shown for the SAM Portfolio reflect the application of thes e expenses. For further information on all mutual fund expenses, see the prospectus of the underlying SAM Portfolio. All voting rights associated with ownershipof shares in the mutual fund are the rights of the Separate Account, not of con tract holders investing in the Separate Account.