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Current Sponsorships at The Principal
- National
- NASCAR
- The Principal Charity Classic
- The Principal Financial Group Family Fun Fest
- Central Iowa
- Des Moines Buccaneers
- Des Moines Marathon
- Des Moines Menace
- Drake Mens Basketball
- Drake Relays
- Hy-Vee Triathlon
- Iowa Barnstormers
- Iowa Chops
- Iowa Cubs Triple-A Baseball
- Iowa Games
- Iowa Senior Olympics
- Iowa Stars
- Junior Olympics
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- Central Iowa
- Des Moines Arts Festival
- Des Moines PRIDE event
- Disability Mentoring Day
- 80/35 Festival
- I’ll Make Me a World in Iowa
- Iowa Asian Heritage Festival
- Juneteenth
- Latino Heritage Festival
- Smart Talk series
- WineFest Des Moines
- World Food Festival
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- National
- The Principal Financial Group® Civic Development Grant Program with National Garden Clubs, Inc.
- Central Iowa
- Jordan Creek Town Center Strategic Partner
- Principal Park
- The Principal Riverwalk
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- National
- Inc. 500/Inc. 5000 Conference
- Supplier Diversity
- Women in Business program
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- National
- Disability Insurance Awareness Month
- Life Insurance Awareness Month
- National 401(k) Day
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