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Request a Sponsorship

Does your request match our objectives?

The Principal Financial Group® has limited funds available for sponsorship activities. We concentrate our sponsorship efforts on organizations, events and programs that match our business objectives:

  • Increasing brand awareness and favorability
  • Increasing customer/producer loyalty
  • Increasing product/service sales
  • Supporting quality of life in the communities in which our employees live and work

The Principal generally does not engage in sponsorships with the following types of organizations or activities:

  • Amateur athletes or athletic organizations
  • Courtesy or goodwill advertising in publications
  • Fraternal organizations (police, fire associations)
  • Hospital or health care facility fund-raising events
  • Individual K-12 schools
  • Individuals
  • Organizations, projects or programs outside the U.S. or mainly international
  • Political parties, campaigns or candidates, partisan political organizations
  • Sectarian, religious and denominational organizations
  • Social organizations
  • Tax supported city, county or state organizations
  • Other events/activities that are incompatible with our corporate brand image

How to request a sponsorship

Before contacting The Principal with a sponsorship request, please carefully review the types of events and programs in which we do or do not participate. If you submit a request, we will follow up with you to request additional information if the opportunity is of interest to us. Please do not send large proposal files with your initial request.

To request a sponsorship, provide the following information in a one-page document, preferably by e-mail:

  • A description of the proposed sponsorship—location, audience, scope, objectives and other sponsors involved
  • An explanation of how the sponsorship matches the stated business objectives of The Principal
  • The cost of the proposed sponsorship

Where to send your request

  • Requests for a national or regional program/event
    Please submit your information via email to Chris Riedel King, Assistant Director-Sponsorships,
  • Requests for a Central Iowa or local based program/event
    Please submit your information via email to Joe Sheridan, Community Relations,

Do you need a grant for a non-profit organization?

Interested in applying for a grant through our charitable giving program? Find out how to apply.

Have a question? Call us at 1.800.986.3343

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