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Sponsorships: Community Development Sponsorships
The Principal Riverwalk
Many wonderful projects were completed in early-2013 to revitalize downtown Des Moines - aimed at strengthening the heart of the city in order to enhance the vitality of our entire community. The Principal Riverwalk connects and unifies all of that development. Connecting the east and west sides of downtown Des Moines through a series of lighted and landscaped walking paths and bridges, The Principal Riverwalk ties together numerous amenities that line the river's banks. Visit the Principal Riverwalk site.
- Principal Park—Through 2017
The Principal is proud to be the naming rights sponsor of the Iowa Cubs, the Triple-A affiliate of the Chicago Cubs. Located at one end of The Principal Riverwalk, Principal Park anchors the area. Our financial contribution allowed us to help the Iowa Cubs complete stadium updates and renovations to make the stadium even more fan friendly, attractive and accessible.