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Sponsorships: Sports & Entertainment Sponsorships


  • The Principal® Financial Dreams Tour
    This fourth-year event will travel to 18 minor league ballparks in 2014. The focus of this event is on providing attendees with information they can use to put themselves on the road to a brighter financial future, while delivering a great time at the ball game.
    Visit The Principal Financial Dreams Tour website.
  • The Principal Charity Classic® – May 27-June 1, 2014
    The Principal Charity Classic®, held in Des Moines, Iowa is a PGA Champions Tour pro golf tournament featuring nearly 80 golfers. During this event at Wakonda Club, the only professional golf tour stop in Iowa, golfers compete for a purse of $1.750 million. Event monies raised benefit a group of five select charities that support Iowa's children.
    Learn more about this Principal sponsorship
    Tournament website
  • Big Ten Conference
    The Principal is a proud sponsor of the Big Ten Conference. This sponsorship connects us with a strong, passionate fan base that aligns well with our target audiences. It provides us with digital exposure during the entire sports season, as well as in-venue exposure during all of the conference championship events.

Central Iowa

  • Hy-Vee Triathlon – Aug. 31, 2014
  • Des Moines Marathon
  • Des Moines Menace
  • Drake Men's Basketball
  • Drake Relays
  • Iowa Barnstormers
  • Iowa Cubs Triple-A Baseball
  • Iowa Games
  • Iowa Senior Olympics

Have a question? Call us at 1.800.986.3343

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