Batter Up! The Principal Financial Group Family Fun Fest Rolls Into Principal Park Saturday, June 23
June 21, 2007 (Des Moines, Iowa) — The Principal Financial Group Family Fun Fest, a one-of-a-kind baseball tour, arrives at Principal Park on Saturday, June 23, and opens at 4:00 p.m. in the north stadium parking lot. Admission to the Principal Financial Group Family Fun Fest is free.
Sponsored by the Principal Financial Group® and produced by Entertainment & Sports International (ESI), the 4,000 square foot Principal Financial Group Family Fun Fest is the world's largest traveling celebration of baseball. This marks the fourth year The Principal® has brought the baseball festival to Des Moines.
The Principal Financial Group Family Fun Fest features more than 20 baseball themed attractions, including a minor league baseball museum and an Xbox 360 Home Run Derby video game trailer. A midway with batting and pitching cages, bungee runs, a side-by-side giant slide, baseball bounce houses and much more will be available for baseball fans of all ages.
"While we have the opportunity to take the Principal Financial Group Family Fun Fest to more than 50 different minor league baseball parks each season, there's something very special about having the festival in our own backyard," said Mary O'Keefe, senior vice president and chief marketing officer of The Principal. "It's wonderful to have the opportunity to give something back to our employees, customers, business partners and community through such a high caliber event. The weather is predicted to be perfect, making it a great night to visit Principal Park."
One of baseball's most celebrated personalities, Nolan Ryan signed on as this year's spokesperson for the Principal Financial Group Family Fun Fest national tour. "The minor leagues offer fans a great baseball experience," said Nolan Ryan. "From exceptional value to a safe, family environment; fans get to see competitive professional baseball with non-stop entertainment. The Principal Financial Group Family Fun Fest extends that excitement before the game with an event truly unique to minor league ballparks." Ryan will not attend the Des Moines event.
The Principal Financial Group Family Fun Fest started in 2004 and has attracted over half a million fans, appearing at more than 100 minor league baseball parks across the United States. For more about The Principal Financial Group Family Fun Fest, visit http://www.principal.com/funfest.
About Entertainment & Sports International
Entertainment & Sports International (ESI) is a partnership of two experienced sports and entertainment executives who have worked with some of the best-known entertainment brands of the past two decades. From offices in New York and West Palm Beach, Fla., the company creates and produces distinctive and proprietary sports and entertainment properties and events. For more information, visit www.esimarketing.com.
About the Principal Financial Group
The Principal Financial Group® (The Principal®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies and national network of financial professionals. A member of the Fortune 500, the Principal Financial Group has $270.1 billion in assets under management2 and serves some 17.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.
1) "The Principal Financial Group" and "The Principal" are registered trademarks of Principal Financial Services, Inc., a member of the Principal Financial Group.
2) As of March 31, 2007.
