From the Principal Financial Group: National Marketing Guru Reveals Top Three Tricks to Upstage the Competition
Jan. 29, 2007 (Des Moines, Iowa) — The Principal Financial Group® has enlisted Mary Cantando, national entrepreneurial author, columnist and consultant to reveal practical tips to women business owners on how to differentiate their business during its complimentary teleclass, "Gain the Marketing Edge: Three Innovative Ideas to Upstage Your Competition."
The teleclass will be held on February 20, and is part of the award-winning The Principal® Women in Business Teleclass Series.
"Mary dives straight into capitalizing on what makes you, you - and then how to best share that with current and potential clients," said Michelle Swanda, advertising officer, The Principal. "By the end of this session, women will essentially walk away with an actionable plan and insider secrets on how to best outshine the competition - starting today."
The classes, launched in 2003, feature diverse speakers from Wall Street Journal and The New York Times bestselling author, Suzy Welch to the internationally renowned organizing and time management expert, Julie Morgenstern. The Principal recruits speakers who identify with the women business owner market, which according to The Center for Women's Business Research, is estimated to be 10.4 million-strong in 2006.
Held on "Teleclass Tuesdays," the sessions are exclusively designed to respect the busy schedules of a growing business owner while allowing the audience unique interaction in a casual format with nationally-recognized business leaders and thinkers, many of whom are women entrepreneurs themselves.
Meet the Speaker
Mary Cantando, an "entrepreneurial executive" since 1989, is a published author and columnist and consultant on growing businesses' needs. She has been featured in The Wall Street Journal, Entrepreneur Magazine and Fast Company. She recently released "The Women's Advantage: 20 Women Entrepreneurs Show You What it Takes to Grow Your Business," which shares insights from the country's most successful women business owners.
Cantando sits on the National Board of the Women Presidents' Organization, serves as the "Business Growth Advisor" for Women Entrepreneurs, Inc., belongs to the National Women's Forum and is certified by the Women's Business Enterprise National Council.
How to Get Involved:
Register for teleclasses, hear audio of past classes, and garner leading resources on a wealth of salient growing business issues from fellow business owners at www.principal.com/women. Classes are held at 12 p.m. Central (1 p.m. Eastern, 11 a.m. Mountain and 10 a.m. Pacific) on the dates scheduled.
About the Principal Financial Group
The Principal Financial Group® (The Principal®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies and national network of financial professionals. A member of the Fortune 500, the Principal Financial Group has $215.0 billion in assets under management2 and serves some 16.4 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.
1) "The Principal Financial Group" and "The Principal" are registered trademarks of Principal Financial Services, Inc., a member of the Principal Financial Group.
2) As of September 30, 2006.
