Nationally Recognized Event Planner Details a Perfect Sales Strategy
May 2, 2007 (Des Moines, Iowa) — As a dedicated partner to women business owners, the Principal Financial Group® has enlisted Debi Lilly, small business owner and event planner extraordinaire, as the speaker for the complimentary teleclass, "Rev Up Your Returns: Simple Sales Strategies to Boost Your Profitability." The program, to be held May 29, is part of the award-winning educational series that provides tangible advice to entrepreneurs.
"Debi began her business from her home. Today she owns her own boutique and is a nationally recognized event planner," said Michelle Swanda, advertising officer, The Principal®. "Whether Debi is selling wedding invitations at her boutique or planning Oprah's 50th birthday party, she continually utilizes her creativity, which directly impacts her bottom line. By participating in the teleclass, women business owners can take away innovative tips from a woman who continually thinks outside the box on all aspects of her business."
The teleclass series, launched in 2003, features frequent and diverse speakers from bestselling author Suzy Welch, to internationally-renowned organization and time management expert Julie Morgenstern.
Held on "Teleclass Tuesdays," the sessions are exclusively designed to respect the busy schedules of a growing business owner, while allowing the audience unique interaction in a casual format with nationally-recognized business leaders and thinkers, many of whom are women entrepreneurs themselves.
Meet the Speaker
Similar to many women business owners, Lilly began her company, A Perfect Event, out of her home 10 years ago. She took her passion of throwing parties and assembling gifts and turned it into an award winning production company. Today she has a business with 24 employees and a net worth of approximately $4 million.
Lilly is a Chicago-based entrepreneur who has gained national recognition through her party planning for celebrities and upscale clients; including Bvlgari Michigan Avenue's grand opening gala to University of Chicago's Comer Children's Hospital grand opening to Oprah's 50th televised birthday party.
Lily's accomplishments include articles and TV appearances in: Business Week, Crain's Chicago Business, In Style, Martha Stewart Weddings and O Magazine and has appeared on several episodes of the Oprah Show.
How to Get Involved
Register for teleclasses, hear audio of past classes, and garner leading resources on a wealth of salient growing business issues from fellow business owners at www.principal.com/women. Classes are held at 12 p.m. Central (1 p.m. Eastern, 11 a.m. Mountain and 10 a.m. Pacific) on the dates scheduled.
About the Principal Financial Group
The Principal Financial Group® (The Principal®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies and national network of financial professionals. A member of the Fortune 500, the Principal Financial Group has $270.1 billion in assets under management2 and serves some 17.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.
1) "The Principal Financial Group" and "The Principal" are registered trademarks of Principal Financial Services, Inc., a member of the Principal Financial Group.
2) As of March 31, 2007.
