The Principal Financial Group Adds Spanish-Language Content on Its Web Site
October 21, 2008 (Des Moines, IA) — In an effort to more effectively communicate with the rapidly growing Hispanic/Latino market, the Principal Financial Group® has added Spanish-language content on its Web site.
A new "En Español" option on The Principal® Web site, gives Spanish-speaking audiences the opportunity to learn about the company in the language of their choice. The content focuses on:
- introducing the company's products, history, and community involvement to the Spanish-speaking community
- providing financial education and calculators
- encouraging visitors to work with a financial advisor
“We are always looking for new ways to help our customers and employees make informed decisions about their financial well-being,” said Norman Sorensen, president, Principal International. “The Hispanic/Latino market is projected to represent 16 percent of the U.S. population by 20101. As such, we continue to see the value of online content in multiple languages for our many business partners.”
The new link is available in the top right menu of The Principal Web site home page at www.principal.com.
“We are very excited to launch these online tools in Spanish,” said Mary O’Keefe, senior vice president and chief marketing officer, The Principal. “This is an important part of our ongoing commitment to helping our customers stay informed in the ever-changing marketplace.”
About the Principal Financial Group
The Principal Financial Group® (The Principal®)2 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $308.0 billion in assets under management3 and serves some 19.0 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.
1) U.S. Census Bureau, August 2008
2) "The Principal Financial Group" and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
3) As of June 30, 2008
