Social Networking Expert Gets Women Business Owners Wired
The Principal Women in Business Teleclass Series Features Lena West
November 20, 2008 (Des Moines, Iowa) — The Principal® Women in Business Teleclass Series will feature Lena West, CEO of xynoMedia Technology, Dec. 2 at 12 p.m. (CT). The complimentary teleclass is titled, “Get Wired into Social Networking: How to Use Sources from LinkedIn to Facebook to Grow Your Business.”
West launched xynoMedia Technology in 1997. It is a consulting firm for companies looking to secure their place in the social media landscape. During the teleclass, West will share how social networking can connect business owners to new and existing customers and how to develop an online profile that makes sense for your company and increase sales.
To take part in the program and become a member, register at www.principal.com/women.
“As an award-winning social media consultant, Lena understands the nuts and bolts of business networking 2.0,” said Michelle Swanson, assistant director, Advertising, The Principal. “With a simple formula, Lena breaks down the technology barriers for companies looking to enter the social networking arena.”
Prior to launching her company, West honed in on her technology and networking skills while consulting with Fortune 500 companies, including IBM, MasterCard and Philips Magnavox.
West is a member of the Women Presidents’ Organization and Technology Executives Networking Group. She and her company have received recognition in The Wall Street Journal and USA Today. West also writes a blog for Entrepreneur.com.
About The Principal® Women in Business Teleclass Series
Held on “Teleclass Tuesdays,” the series of 10 complimentary teleclass sessions are exclusively designed to meet the needs of women business owners by supplying them with expert advice. Each session allows the audience unique interaction in a casual format with nationally-recognized business leaders and thinkers, from bestselling author and “Today” show financial contributor Jean Chatzky to chocolate visionary and multi-million dollar business owner Katrina Markoff. Class summaries and audio of all past programs are available for download at www.principal.com/women.
The program’s moderator is Pamela Mitchell, CEO and founder of The Reinvention Institute and Women in Business contributor for Inc.com.
About the Principal Financial Group
The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $308.0 billion in assets under management[2] and serves some 19.0 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.
