Inc. Editor Gets Real with Women Business Owners
March 17, 2008 (Des Moines, Iowa) — Two groups committed to the success of the women business owner community have united. The Principal® Women in Business Teleclass Series is pleased to announce Inc. magazine Editor Jane Berentson as moderator of five classes during the 2008 program.
"Inc. is the handbook for the American entrepreneur," said Michelle Swanson, advertising officer, the Principal Financial Group®. "We are honored to have Jane steering our discussions. She knows what keeps more than ten million woman business owners awake at night. Side-by-side our speakers, she'll inspire, energize, and inform with Inc.'s trademarked straight talk."
Berentson will serve as moderator for five classes:
- March 25: "One Company's Award-Winning Equation: Employee Financial Fitness + Physical Fitness = Fiscal Fitness"
- April 29: "A Woman Business Owner's Multi-Million Dollar Success Story: Do What You Love, the Money Will Follow"
- May 27: "A Discussion with the Author of The Girls' Guide to Building a Million-Dollar Business"
- June 24: "Why It's So Hard to Find Good Employees - But Easy to Keep Them Once They Are Happy"
- Oct. 28: "Make Your Brand a Household Name: Seven Buzz Tactics Money Can't Buy"
"Inc. provides practical yet imaginative solutions for today's business owners," said Berentson. "With The Principal, we'll take a fresh spin on issues that matter most: managing people, finances, sales, marketing and technology."
About The Principal Women in Business Teleclass Series
Annually, The Principal® hosts a series of 10, complimentary 60-minute classes conducted over the phone for women business owners. Classes are held at 12 p.m. Central (1 p.m. Eastern, 11 a.m. Mountain and 10 a.m. Pacific) on the dates scheduled. Audio and notes of past classes can be accessed on the Web site 24 hours a day.
The Principal® Women in Business Teleclass Series, launched in 2003, features accomplished leaders and advice gurus, from bestselling author Suzy Welch to visionary Katrina Markoff of Vosges Haut-Chocolat. Speakers share information that provides owners an edge in growing their businesses. Topics range from how to evolve a marketing program to employee benefit best practices.
To learn more about The Principal® Women in Business Teleclass Series or how The Principal can help owners of growing businesses attract, retain and reward employees through the use of employee benefits, visit www.principal.com/women.
About Inc. magazine
Founded in 1979 and acquired in 2005 by Mansueto Ventures, LLC., Inc. magazine (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today's innovative company builders. With a total paid circulation of 681,421, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology.
About Inc.com
Inc.com, the Daily Resource for Entrepreneurs, delivers advice, tools, breaking news, and rich multi-media to help business owners and CEOs start, run, and grow their businesses more successfully. Last fall, Inc.com launched IncBizNet, www.IncBizNet.com, the first online business networking community created exclusively for private companies. The network gives private companies the ability to create a detailed profile of their business complete with marketing materials, press releases, blogs, videos, and list their products and services in a unique directory. Entrepreneurs can maintain and expand professional networks by allowing them to connect with other privately owned businesses and build new business.
About the Principal Financial Group
The Principal Financial Group® (The Principal®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune® 500, the Principal Financial Group has $311.1 billion in assets under management2 and serves some 18.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.
1) "The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
2) As of December 31, 2007
