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Business Owners to Acquire Marketing Strategies to Combat the Recession

The Principal Women in Business Teleclass Series Features Carolyn Sawyer

June 8, 2009 (Des Moines, IA) — The Principal® Women in Business Teleclass Series, featuring Carolyn Sawyer, Founder and Chief Creative Strategist of the Tom Sawyer Company, is a hosting a live complimentary teleclass, June 30 at 12 p.m. (CT). The program is titled, “Marketing Your Business: Five Strategies to Position Your Company in a Challenging Market.”

“Now, more than ever, clients seek results-focused partners and that’s where opportunity emerges,” said Michelle Swanson, assistant director, Advertising, The Principal. “Having started her company from scratch and working with national brands, coupled with leading a successful broadcast career, Carolyn knows the meaning of perseverance especially in a tough market. She’ll inspire our listeners with her story and proven approaches to turn today’s market into opportunity.”

Held on “Teleclass Tuesdays,” the series of four complimentary teleclasses are squarely focused on bringing the best leaders, ideas and tools to women business owners to navigate the recession.

This second session in 2009’s program allows the audience unique interaction in a casual format with Sawyer. To take part in the program and become a member, register at

A respected author, Sawyer wrote, "Forget the Glass Slipper, Build Your Own Castle: 10 Traits of a Million Dollar Business.” Sawyer has served as a correspondent for ABC News and as a news anchor for Lifetime Television.

She is an active member of the Women’s President’s Organization (WPO,) an association for multi-million dollar business owners, and is a founding member of the Coalition of 100 Black Women-Boston Chapter.

About The Principal Women in Business Teleclass Series

The teleclass is provided by the Principal Financial Group®. It features nationally recognized business leaders and thinkers from bestselling author and “Today” show financial contributor Jean Chatzky to chocolate visionary and multi-million dollar business owner Katrina Markoff. Class summaries and audio of all past programs are available for download at

The program’s moderator is Pamela Mitchell, Founder of The Reinvention Institute and Inc. Women in Business Contributor.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $236.6 billion in assets under management[2] and serves some 18.8 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit


"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of March 31, 2009

Call 515.246.4907 or see the full Media Relations contact list.

Call 515.246.4907 or see the full Media Relations contact list.

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