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USA Today Small Business Columnist Provides Strategies for Thriving in a Recession

The Principal Women in Business Teleclass Series Features Rhonda Abrams

(Des Moines, Iowa) —The Principal® Women in Business Teleclass Series will feature Rhonda Abrams, USA Today's Small Business columnist and president and chief entrepreneur of The Planning Shop, April 28 at noon (CDT). The complimentary teleclass is titled, "Today's Environment: Expert Advice on How Your Business Can Thrive in Uncertain Times."

Held on "Teleclass Tuesdays," the series of four complimentary teleclass sessions are exclusively designed to help meet the needs of women business owners by supplying them with information and education.

This session will provide the audience unique interaction in a casual format with Rhonda Abrams. To take part in the program and become a member, register at www.principal.com/women.

"Staying competitive in today's market is weighing heavily on the minds of women business owners," said Michelle Swanson, assistant director, Advertising, The Principal. "In her nationally-syndicated small business column, Rhonda keeps her finger on the pulse of the latest strategies that can help guide business owners through the recession, which she will exclusively share with our members."

Entrepreneur, author, and nationally-syndicated columnist, Rhonda Abrams writes the nation's most widely-distributed column on entrepreneurship and small business, appearing weekly on USAToday.com and in nearly 100 newspapers.

Rhonda is the author of many books on small business that serve as practical guides for entrepreneurs. Rhonda's first book, Successful Business Strategies: Secrets & Strategies was acclaimed by Forbes as one of the two best books for small business.

She is also a business owner herself; she is currently president and chief entrepreneur of The Planning Shop. The publishing company focuses on books and software to help entrepreneurs grow their companies.

About The Principal® Women in Business Teleclass Series

The teleclass is provided by the Principal Financial Group®. It features nationally recognized business leaders and thinkers from bestselling author and "Today" show financial contributor Jean Chatzky to chocolate visionary and multi-million dollar business owner Katrina Markoff. Class summaries and audio of all past programs are available for download at www.principal.com/women.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $247.0 billion in assets under management[2] and serves some 19.1 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

[1]
"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
[2]
As of December 31, 2008
Questions?

Call 515.246.4907 or see the full Media Relations contact list.

Call 515.246.4907 or see the full Media Relations contact list.

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