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A Legacy Worth Leaving

Life insurance helps recover or restore assets intended for heirs

June 8, 2009 (Des Moines, Iowa)—Individuals wanting to leave a financial legacy may have a gap to fill – the difference between their dreams and the current market reality. Life insurance from the Principal Financial Group® helps replace lost wealth and offers protection from market volatility.

“Many people dream of leaving a portion of their assets to family or charity after they’re gone, but the current economy has shot some pretty big holes in those dreams,” said Steve Parrish, national advanced solutions consultant for the Principal Financial Group. “During these uncertain times, individuals crave the stability life insurance offers.  We have financially sound products with a proven track record, which helps individuals achieve a financial legacy worth leaving to heirs.”

Life insurance has traditionally been viewed as a way to replace income, but it’s also a tax-advantaged way to safeguard assets.  By purchasing a life insurance policy, individuals protect the assets they intend to pass on to their loved ones. The Principal® offers life insurance products with a variety of premium and coverage options all designed to provide stability and an additional way to diversify a portfolio. 

For more information, contact your Principal Financial Group representative or visit

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $247.0 billion in assets under management[2] and serves some 19.1 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

Insurance products and services issued by Principal Life Insurance Company.

"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of March 31, 2009

Call 515.246.4907 or see the full Media Relations contact list.

Call 515.246.4907 or see the full Media Relations contact list.

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