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New Leadership for the Minnesota Business Center of the Principal Financial Group

John Hoffman named regional managing director

September 3, 2009 (St. Paul, MN) — The Minnesota Business Center of the Principal Financial Group® has named John Hoffman to lead as regional managing director. In this role, Hoffman is responsible for managing the leadership team, revenue growth and oversight of financial advisors across Minnesota.

Hoffman joined The Principal® and the financial services industry in 2000. Since 2005, he has been consistently honored by the company and several industry organizations for his achievements in recruiting, sales, growth and retention.

"John has exemplified his leadership abilities through not only his many achievements as a member of the Minnesota leadership team, but also through his extensive industry and community involvement," said Nick Cecere, CLU®, vice president of individual distribution at The Principal. "John's passion, integrity and professionalism will serve him well in his new role as leader of the Minnesota Business Center."

Hoffman is a member of the National Association of Insurance and Financial Professionals (NAIFA), member of Leadership Alumni of the Minnesota Chamber of Commerce and past president of General Agency Management Association (GAMA) of Minnesota.

"I look forward to my continued work with the leaders, financial advisors and employees of the Minnesota Business Center," said Hoffman. "We will remain focused on future growth by supporting our financial advisors as they work with clients across Minnesota to set and achieve their financial goals."

About the Principal Financial Group

The Principal Financial Group® (The Principal ®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $257.7 billion in assets under management[2] and serves some 18.8 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit



"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of June 30, 2009

Call 515.246.4907 or see the full Media Relations contact list.

Call 515.246.4907 or see the full Media Relations contact list.

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