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The Principal Offers New Way for Business Owners to Protect Their Business and Retain Employees

November 24, 2009 (Des Moines, IA) - The financial crisis jolted many business owners to take a closer look at how to protect their business and retain their most valuable asset, key employees. Through a new business insurance rider available on Principal Universal Life FlexSM policies, employers get both protection and early cash value.

The Surrender Value Enhancement Rider gives policyholders the option to accumulate high cash value early in the policy helping to preserve capital and create liquidity.

"Small-to-medium sized businesses face a number of challenges from building their business to retaining key employees," said Steve Parrish, national advanced solutions consultant for the Principal Financial Group®. "Business insurance gives owners the flexibility to protect their business or to offer the insurance as a benefit to their key employees as a retention tool."

The cash value of a business owned policy shows up on the balance statement as an asset of the company. This rider increases early cash value which reduces the hit to company earnings created by the difference between the premium and the cash value of the policy. And, different from other investments, business insurance offers tax-advantaged savings.

"One of the most important lessons learned from the financial crisis is the value of diversification. Business insurance blends protection and liquidity, making it a solid addition to any business financial plan," notes Parrish.

This is the latest enhancement to the complete universal life insurance portfolio. For more information about Principal UL Flex, visit

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $280.4 billion in assets under management[2] and serves some 18.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

Insurance products and services issued by Principal Life Insurance Company.

"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of September 30, 2009.

Call 515.246.4907 or see the full Media Relations contact list.

Call 515.246.4907 or see the full Media Relations contact list.

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