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Cultural Shift: Healthy Businesses Run Better

Companies adopt healthier behaviors through new wellness program from the Principal Financial Group

(Des Moines, Iowa) — Now more than ever, as businesses watch the health of their bottom line, they should also pay close attention to the health of their employees. According to the Principal Financial Well-Being IndexSM, more than two out of five American workers agree wellness programs would make them work harder and perform better.

A new wellness program from The Principal® gives employers the necessary tools to create a cultural shift, making healthy living a way of life for employees.

"We're introducing a fresh approach to workplace wellness that empowers organizations to improve the health of their members, which is just what the doctor ordered," said Lee Dukes, president of Principal Wellness Company, a subsidiary of the Principal Financial Group. "It's not surprising that healthy organizations create healthier employees, but employers focused on running their businesses have limited time to focus on benefits. Our program is simple, effective and most importantly in today's environment, it's affordable."

Since every business is different, the entire program can be tailored to meet specific employer goals.

What's the Skinny?

Employers receive a straight-forward guide including a year-round education and communication campaign and incentive strategy. By participating in wellness-driven events like onsite health screenings and seminars, employees receive points. These can be redeemed for incentives like lower co-pays or deductibles as part of next year's benefits. Employees stay engaged and encouraged along the way with things like wellness challenges, which often spark friendly worksite competition.

"A change in health status won't happen overnight, but we've identified systematic ways to improve the health of an employee population over time," notes Dukes. "All components of the program are easy to implement and give employers ongoing feedback on the health of their business."

For more information about wellness programs from The Principal, please contact your Principal Financial Group representative or visit

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $247.0 billion in assets under management[2] and serves some 19.1 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit


This Well-Being Index survey was conducted online within the United States by Harris Interactive on behalf of Principal Financial Group between Oct. 22 and 29, 2009 among 1,179 employees and 625 retirees. No estimates of theoretical sampling error can be calculated; a full methodology is available at

Insurance products and services issues by Principal Life Insurance Company.

"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of December 31, 2008

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Call 515.246.4907 or see the full Media Relations contact list.

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