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The Principal Retains Top Spot for Plan Sponsor Web Site

Defined contribution plan sponsor Web site ranked No. 1 by DALBAR

August 17, 2009 (Des Moines, IA) — For the third quarter in a row, the nation's leading financial-services market research firm ranked the Principal Financial Group® defined contribution plan sponsor Web site No. 1 among 38 in the industry. The rankings are included in DALBAR's second quarter 2009 WebMonitor Rankings and Trending report.

According to DALBAR, "the unwavering focus on superior site functionality gives The Principal® the edge to remain in the No. 1 spot." In addition to the plan sponsor site, DALBAR ranked The Principal defined contribution plan participant site in its top 10.

"We strive to be easy to do business with, and this ranking is affirmation of that effort," said Susie Thomann, vice president and chief information officer, retirement and investor services at The Principal. "We're pleased to receive such high marks from DALBAR."

DALBAR also took a look at how firms have responded to the economic crisis through their participant Web sites. The Principal was one of six firms highlighted for "taking steps to help participants regroup and get back on track in developing a realistic retirement strategy in light of recent economic events." The report included information on the retirement rebuilding estimator, which provides an estimate of the time it might take to rebuild 401(k) account balances to January 2008 levels. The estimator is available at www.principal.com/rebuild.

About DALBAR

DALBAR, Inc., the nation's leading financial-services market research firm, is committed to raising the standards of excellence in the financial-services industry. With offices in both the United States and Canada, DALBAR develops standards for and provides research, ratings and rankings of intangible factors to the retirement, the mutual fund, broker/dealer, discount brokerage, life insurance and banking industries. They include investor behavior, customer satisfaction, service quality, communications, Internet services and financial-professional ratings. For more information, visit www.dalbar.com.

About the Principal Financial Group

The Principal Financial Group® (The Principal ®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $257.7 billion in assets under management[2] and serves some 18.8 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

# 6391082011

[1]
"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
[2]
As of June 30, 2009
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Call 515.246.4907 or see the full Media Relations contact list.

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