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Helping Third Party Administrators Attract New Sales

The Principal announces new TPA expense allowance program.

December 10, 2009 (Des Moines, IA) - To help financial professionals and third party administrators (TPAs) be more competitive when attracting new sales, the Principal Financial Group® announces a new transition expense allowance program.

Available during the first quarter of 2010, The Principal® is offering a transition expense allowance to help offset the TPA fees during the first year with The Principal. The TPA then has the ability to pass that savings on to the plan sponsor.

"We understand financial professionals and TPAs need to be as competitive as possible in every prospect situation so we are very excited to announce this new program," said Jeff Schreiber, vice president of TPA business development at The Principal. "The transition expense allowance program will give TPAs an edge with potential clients. It is just one more example of our dedication to the TPA marketplace."

The Principal recently announced other enhancements to the Principal TPA EdgeSM program that provide more flexibility in servicing their clients with improvements to its unbundled service model, pricing and technology platform.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $280.4 billion in assets under management[2] and serves some 18.6 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

The Principal Financial Group and The Principal are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of September 30, 2009.

Call 515.246.4907 or see the full Media Relations contact list.

Call 515.246.4907 or see the full Media Relations contact list.

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