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New Workbook from The Principal Features Three-Step Enrollment

April 30, 2009 (Des Moines, IA) — The number of American workers confident they'll live comfortably in retirement hit an all-time low this year.[1] Now more than ever, it's important to help make saving for retirement as simple as possible.

A new enrollment workbook from the Principal Financial Group® features an easy, three-step approach to help employees overcome the inertia that often prevents them from saving effectively for retirement.

"Our research showed us that this simple three-step style resonated with employees, improving their experience and prompting them to take action," said Barrie Christman, vice president of Individual Investor Services for The Principal®. "We want to make it as easy as possible for employees to start saving and stay invested in order to help secure their financial futures."

The three-step process begins with deciding how much to save, followed by choosing an investment style described as "do-it-for-me" or "do-it-myself." The final step is filling out an enrollment form.

Additionally, The Principal customizes the enrollment workbook to include retirement plan features selected by the plan sponsor, which may include:

  • Automatic enrollment
  • Employer match
  • My Principal® Edge Milestones
  • Catch-up contributions
  • Online enrollment

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[2] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $247.0 billion in assets under management[3] and serves some 19.1 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit


2009 Retirement Confidence Survey
"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of December 31, 2008

Call 515.246.4907 or see the full Media Relations contact list.

Call 515.246.4907 or see the full Media Relations contact list.

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