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Pensions & Investments Lauds the Principal Financial Group for 401(k) Education

The Principal named a 2009 Eddy Award winner

(Des Moines, Iowa) — Pensions & Investments has recognized the Principal Financial Group® as one of the magazine's Eddy Award winners, recognizing excellence in investment education to defined contribution plan participants.

The Principal® won first place for its campaign promoting National 401(k) Day. The Principal partnered with its employer client Advantage Sales & Marketing (ASM) to execute the successful promotion.

The contest, “401(k) Day Your Way,” and the campaign, “Objects in the Future are Closer Than They Appear,” helped build momentum and generate awareness around retirement savings for ASM employees. The campaign resulted in an average salary deferral rate of 6.74 percent among new participants and a 3 percent increase in participation during a four-week period.

The Eddy Award follows three additional industry awards for creative excellence and superior results.

“Given today's economic climate, investment education for 401(k) plan participants is more important than ever,” said Eileen Conroy, assistant vice president of Marketing, The Principal. “We are consistently focused on offering our clients the best educational materials and tools in the industry to help them make educated decisions about their financial future. We're honored to be recognized for our commitment.”

For more information, visit Pensions & Investments at www.pionline.com.

About the Eddy Award

Sponsored by Pensions & Investments, the Eddy Awards recognize outstanding efforts to educate employees about how to invest their defined contribution plan assets wisely for retirement. Entries are judged on the effectiveness and completeness of their investment education messages. Award-winning entries are those that best educate about and encourage sound investment practice.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $287.4 billion in assets under management[2] and serves some 19.0 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

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[1]
"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
[2]
As of September 30, 2008
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Call 515.246.4907 or see the full Media Relations contact list.

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