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The Principal Financial Group Family Fun Fest Kicks Off its Seventh Season

Helping Americans rebuild their financial future will be a focus for 2010

April 28, 2010 (Des Moines, IA) - Good news for minor league baseball fans and families alike: The Principal Financial Group Family Fun Fest will visit more than 40 minor league ballparks in 2010. Started in 2004, the tour has been visited by nearly two million fans over the course of 300 stops. The event is available to all fans at no cost.

"The Principal Financial Group Family Fun Fest is more than just a day at the ballpark. The event reaches our target market of growing businesses and the employees who work for them in a way that is truly unique and valuable," said Mary O'Keefe, senior vice president and chief marketing officer, the Principal Financial Group®. "It also gives us the chance to provide a goodwill event for the community. Staying connected and giving back to communities where our employees and customers live and work speaks directly to the culture of The Principal."

America Rebuilds With The Principal®

During this year's tour, The Principal will highlight its national educational campaign – America Rebuilds with The Principal – aimed at providing Americans with the inspiration, advice and tools they need to get their financial futures back on track, including an online planning center at www.AmericaRebuilds.com. "We want to encourage and support Americans to take action and rebuild their financial futures," said O'Keefe. "We are excited to help people rebuild their wallets by offering free entertainment like The Principal Family Fun Fest and rebuild their futures by connecting those who need planning assistance with those who can provide it."

A Home Run for Your Financial Future

Another way The Principal reminds those saving for retirement to not drop the ball on their long-term financial security is through sponsorship of the Principal Financial Group Family Fun Fest 401-K Challenge. It's a fun and exciting sweepstakes recognizing the first participating team on the tour to register 401 home strikeouts (Ks).

Held alongside the 401-K Challenge for the teams is a 401-K Sweepstakes for fans. The grand prize is $5,000 to help one lucky fan to help build his or her financial future. The online entry form and complete rules are available at www.principal.com/funfest.

It's Free. It's Fun. It's Family Friendly.

Open three hours before the game and set up right outside the main stadium gates, the event is free to all fans and features more than 20 baseball themed attractions, including:

  • A minor league baseball museum featuring memorabilia from more than 100 years of baseball history;
  • A state-of-the-art Mobile Video Game Arcade with the latest baseball and family games;
  • Free souvenir personalized baseball cards;
  • And a midway with batting and pitching cages, giant slides, bounce houses, bungee runs and attractions specifically designed for younger fans.

For the seventh consecutive year, The Principal will serve as the exclusive title sponsor of this unique entertainment experience, with baseball legend and Hall of Famer Nolan Ryan returning as the national spokesperson.

The Principal Financial Group Family Fun Fest is created and produced by Entertainment and Sports International. For more information, including event photos and the 2010 schedule, visit www.principal.com/funfest.

Follow The Principal Financial Group Family Fun Fest on Twitter @family_fun_fest and Facebook.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $284.7 billion in assets under management[2] and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

About Entertainment & Sports International

Entertainment & Sports International (ESI) is a partnership of two experienced sports and entertainment executives who have worked with some of the best-known entertainment brands of the past two decades. From offices in New Jersey and North Carolina, the company creates and produces distinctive and proprietary sports and entertainment properties and events. For more information, visit www.esiworld.com.

[1]
The Principal Financial Group and The Principal are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
[2]
As of December 31, 2009.
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Call 515.246.4907 or see the full Media Relations contact list.

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