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The Principal Financial Group Celebrates the Entrepreneurial Spirit, Presents Inc. 500|5000 Conference

America’s fastest-growing privately held companies recognized

September 27, 2010 (Des Moines, Iowa) - The nation’s most independent-minded entrepreneurs will meet in Washington, D.C., this week to pay tribute to American business ingenuity and ambition.

Presented by the Principal Financial Group®, the 29th annual Inc. 500|5000 Conference & Awards Ceremony, Sept. 30 – Oct. 2, recognizes the 5000 fastest-growing-privately held companies in America. This marks the eighth year The Principal® has served as a major sponsor.

“If you want an inside look at which companies are helping Americans rebuild their future dreams, look no further than the Inc. 500,” said Mary O’Keefe, senior vice president and chief marketing officer, The Principal. “We’re proud to support Inc. magazine as they pay tribute to these innovative companies and dynamic entrepreneurs – the cornerstone of the nation’s economy. Congratulations to all Inc. 500|5000 winners as they continue to find better, smarter, faster ways of doing business.”

The Inc. 500|5000 Conference & Awards Ceremony celebrates the revered ranking of America's fastest-growing privately held companies. The event brings together current Inc. 5000 honorees and alumni of the list, along with the greater business community, to recognize the remarkable achievements of these companies and the great contributions they have made to the global economy.

At the conference, The Principal will spotlight its financial education campaign – America Rebuilds – aimed at providing Americans with the inspiration, advice and tools they need to get their financial futures back on track. As part of the multi-faceted campaign, The Principal will sponsor the keynote address of best-selling author and financial expert, Jean Chatzky, “Maximize Your Net Worth”, on Friday, Oct. 1.

For the latest insights and happenings at the conference, connect with The Principal on Twitter, Sept. 30 – Oct. 2 at: http://twitter.com/ThePrincipal.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $284.7 billion in assets under management[2] and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

[1]
The Principal Financial Group and The Principal are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
[2]
As of June 30, 2010.

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