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Making the List: The Principal is Once Again a NAFE Top 50 Company

March 2, 2010 (Des Moines, IA) - Forward-thinking policies, practices and development opportunities that encourage women's advancement are just a few reasons the Principal Financial Group® has been named to the National Association for Female Executives (NAFE) Top 50 Companies and 10 Nonprofits for Executive Women list for the eighth consecutive year.

The annual list credits organizations who serve as champions for women in the workplace, with specific emphasis on the number of women holding jobs with profit-and-loss responsibility. It also measures women's representation in the highest-paid and top-tier positions at America's largest companies.

"Women's advancement in the workplace is always top of mind for us because they make up over half of our workforce," said Mary O'Keefe, senior vice president and chief marketing officer, The Principal. "Providing our predominately female workforce with the right development opportunities, tailored leadership programs and education really gives our female employees a chance to own their success - something that continues to be a core value at The Principal."

In addition to assessing corporate programs and policies dedicated to advancing women, NAFE examined the number of women in each company overall, in senior management and on its board of directors. They drew particular attention to the number of women with profit-and-loss responsibility.

"The numbers tell the story with women representing 38 percent of the board of directors and roughly one-third of the senior management team," said Dr. Betty Spence, president, NAFE. "Successful women at The Principal say that gender is not a barrier at this NAFE Top Company."

About NAFE

The National Association for Female Executives (NAFE), founded in 1972, serves 20,000 members nationwide with networking, tools and solutions to strengthen and grow their careers and businesses. NAFE magazine publishes the annual Top Companies issue and the annual Women of Excellence issue. NAFE.com provides up-to-date information, community for women in business and access to member benefits. NAFE is a division of Working Mother Media and Bonnier Corporation.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $284.7 billion in assets under management[2] and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

[1]
The Principal Financial Group and The Principal are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
[2]
As of December 31, 2009.
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Call 515.246.4907 or see the full Media Relations contact list.

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