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The Principal Charity Classic Awards $620,000 to Local Charities

2010 Tournament Breaks Records for Charitable Donations, Attendance

September 16, 2010 (West Des Moines, Iowa) - The 2010 Principal Charity Classic will donate a record $620,000 to local children’s charities, tournament officials announced today at Glen Oaks Country Club in West Des Moines, Iowa, site of the annual PGA Champions Tour tournament. The Principal Charity Classic is sponsored by the Principal Financial Group® and presented by Wells Fargo.

“The 2010 Principal Charity Classic was a tremendous success, attracting a record crowd of 74,000. We’re thrilled with this level of support for children’s charities, and we look forward to taking this charitable event to new levels in 2011,” said Larry Zimpleman, chairman, president and CEO of The Principal®.

The 2011 Principal Charity Classic will be held May 30 – June 5 at Glen Oaks Country Club in West Des Moines.

Over the last four years, The Principal Charity Classic has raised $2.3 million for local children’s charities. Donations from the 2010 tournament will be distributed to five “FORE Our Kids” charities, as well as to more than 60 Birdies for Charity organizations.

The five “FORE Our Kids” charities are:

  • Blank Children’s Hospital
  • BRAVO Greater Des Moines
  • The Community Foundation of Greater Des Moines (tournament host organization)
  • United Way of Central Iowa
  • Variety—The Children’s Charity

In addition to being a benefit for local charities, the PGA Tour and a recent Iowa State University study estimates the tournament generated an economic impact of $20.8 million for the region, including increased business for area hotels, restaurants, shopping establishments and other entertainment venues. The event also showcases Des Moines to a national television audience and to more than 70 PGA Champions Tour golfers.

Representatives from all of the “FORE Our Kids” charities attended today’s announcement to show their appreciation for the tournament’s support. “Funding from The Principal Charity Classic helps us provide much-needed services to our young patients,” said Alissa McKinney, director of development, Blank Children’s Hospital. “The donation from the 2010 tournament will help us provide expert, one-on-one counseling for thousands of children who are hospitalized each year or who have a loved one in the hospital.”

The 2010 Principal Charity Classic tournament was played May 31 – June 6, 2010, at Glen Oaks Country Club in West Des Moines, Iowa. For more information on the charities and the tournament, visit

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