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The Principal Sponsors 13th Annual Women Presidents' Organization Conference

Financial expert Jean Chatzky to be keynote speaker

April 22, 2010 (Des Moines, IA) - As part of its multi-faceted America Rebuilds campaign, the Principal Financial Group® will sponsor a keynote address at the Women Presidents' Organization (WPO) Annual Conference, April 22-24. Financial expert and best-selling author, Jean Chatzky will speak on "Your Business, Your Money and Your Life," on Saturday, April 24, 2010, in Ft. Lauderdale, Fla.

"Women business owners are one of the fastest-growing segments in the U.S., and often the most underserved. Our sponsorship is an opportunity to show our commitment to this market," said Mary O'Keefe, senior vice president and chief marketing officer, The Principal®.

Chatzky's presentation will address how to separate business from the personal when it comes to finances and business owners' employees. She will share how this transition can be managed most effectively and in a way that allows business to grow stronger as business owners establish financial security today, and in the future.

The WPO is the premier membership organization for women presidents and CEOs of privately held, multimillion dollar companies. Its membership is comprised of more than 1,400 accomplished women entrepreneurs. The Principal has been a sponsor of the WPO since 2008 and its exclusive retirement services sponsor.

America Rebuilds with The Principal

Get an advisor. Get a plan. Get rebuilding. That's the message from The Principal in its America Rebuilds campaign including an online planning center at, with Web content featuring Chatzky.

"The country has been through tough economic times, but the resilient spirit of Americans is evident everywhere, including in their desire to rebuild their financial futures," said O'Keefe. "There has never been a better time for people to rebuild. We can help by connecting those who need assistance with those who can provide it."

The site features:

About the Women Presidents' Organization

The WPO is the premier global peer advisory organization connecting top women entrepreneurs who own multi-million dollar companies. In monthly meetings across four continents, chapters composed of 20 accomplished women presidents, from diverse industries and backgrounds, invest time and energy in themselves and their businesses to drive them to the next level. Local WPO chapters are coordinated by a professionally trained facilitator and meet monthly to share business expertise and experience in a confidential and collaborative setting. For more information, call 212-688-4114 or visit

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $284.7 billion in assets under management[2] and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

The Principal Financial Group and The Principal are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of December 31, 2009.

Call 515.246.4907 or see the full Media Relations contact list.

Call 515.246.4907 or see the full Media Relations contact list.

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