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401(k) Plan Participants Rank Above All Competitors in New Study

Boston Research Group findings reveal participant satisfaction in key areas

November 18, 2010 (Des Moines, Iowa) - 401(k) Plan participants ranked the Principal Financial Group® website,, above all competitors for satisfaction, according to the results of the 2010 Boston Research Group Participant Study.

The Principal® also outperformed the industry norm for “very satisfied” scores in six of the seven key satisfaction areas:

  • Overall Satisfaction
  • Education/Communication
  • Telephone Representatives
  • Website
  • Account Statements
  • Automated Telephone System

The seventh category, Performance of Investment Options, showed results that were in-line with the industry norm.

“The Principal stands at or above the norm on all the key measurements,” said Warren Cormier of Boston Research Group. “There are very few providers that score that well.”

In the website category, The Principal received the highest percentage of “very satisfied” responses with a score of 58 percent. The net satisfaction score, which includes both “somewhat satisfied” and “very satisfied,” was 91 percent.

“We pay close attention to survey results and the feedback we receive from financial professionals,” said Barrie Christman, vice president of individual investor services at The Principal. “It’s rewarding to see our scores increase, especially in the website category, where we’ve made a number of recent enhancements.”

The Boston Research Group Participant Study surveyed over 7,000 participants and profiled 27 providers with 248 participants in plans from The Principal taking the survey.

For more news and insights from The Principal, connect with us on Twitter at

About the Principal Financial Group

The Principal Financial Group® (The Principal ®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $305.7 billion in assets under management[2] and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG.

t101111027o – 11/2010

"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of Sept. 30, 2010.

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