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Introducing: The Principal Financial Dreams Tour

New financial education event will travel to baseball minor leagues in 2011

June 8, 2011 (Des Moines, Iowa) — The Principal Financial Group® has announced The Principal® Financial Dreams Tour, a new event that will travel to 15 minor league baseball parks in 2011.

The event, an evolution of the popular Principal Financial Group Family Fun Fest, will be held inside the stadium prior to and during the game. Attendees will have the opportunity to receive information they can use to plan for their financial futures.

“Our hope is that The Principal can make this experience more than just a day at the park. We invite fans to help celebrate America’s national pastime while providing them access to free, simple, financial education tips and tools that everyone can use,” said Mary O’Keefe, senior vice president and chief marketing officer, The Principal.

It’s Time to Dream Again. With The Principal.

During the tour, The Principal will highlight a new integrated financial education campaign, Dream Again With The Principal. The campaign provides easy-to-use resources, including the Principal Dreamcatcher, which helps people put their financial pictures into clear focus to help them make their dreams reality.

“We’ve been through tough economic times, but Americans now are saving, spending and investing smarter as a result,” said O’Keefe. “People are cautiously optimistic, but they still want help and encouragement. The future is a vague concept and many people don’t know how to get started reaching their dreams. Dreams are easier to reach if you can see them clearly first through tools like the Dreamcatcher.”

Four Bases of Financial Security

To bring the Dream Again concept to life at the ballpark, fans will have the opportunity to learn about the “Four Bases of Financial Security,” through interactive games and displays:

  • First base: Protect your family from the unexpected with life insurance
  • Second base: Protect your ability to earn an income with disability insurance
  • Third base: Secure your retirement through savings and investments
  • Home plate: Create a Dreamcatcher, find an advisor and create a financial plan. Each fan who creates a Dreamcatcher will be eligible to win $2,500 in the Dream Again with The Principal Sweepstakes.

The Four Bases activities will be fun, family-friendly and provide fans with a bit of information to help them get their financial futures on track. During the event, fans will also have the opportunity to pose for a keepsake photo with one of 15 baseball legends.

To learn more about the event and schedule, visit:

For more news and insights from The Principal, connect with us on Twitter at

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a retirement and global asset management leader. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, investment services and insurance through its diverse family of financial services companies. A member of the FORTUNE 500®, the Principal Financial Group has $327.4 billion in assets under management[2] and serves some 16.4 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG.

“The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of March 31, 2011.

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Call 515.246.4907 or see the full Media Relations contact list.

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