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Principal.com Website Enhancements Improve Participant Experience

Survey reveals 24 percentage point increase in satisfaction after launch of website upgrades

January 27, 2011 (Des Moines, Iowa) - Based on feedback from participants, financial professionals and clients, the Principal Financial Group® has enhanced its secure retirement participant website. The site now features updated language, navigation and functionality to help participants find and better understand the information and tools they use most.

New content includes two charts to help participants monitor retirement savings and plan for retirement:

  • Track Your Progress – Participants can view at-a-glance snapshots of their retirement savings progress.
  • View Your Retirement Outlook[1] – Participants are able to monitor a monthly retirement income goal (based on inputs they’ve previously provided) and whether they’re on pace to meet that goal.

“These enhancements are part of our ongoing efforts to evaluate and improve our online content for participants,” said Danelle Kronmiller, assistant director of marketing at The Principal®. “The latest refresh is in addition to a number of changes we’ve made over the last few years, incorporating feedback we receive from our users.”

Since the launch of the participant website upgrades on Dec. 3, 2010, satisfaction ratings have increased significantly. According to an internal analysis of survey responses from 5,074 participants, 87 percent gave the updated account overview page an “Excellent” or “Very Good” rating, a 24 percentage point increase in net satisfaction compared to results collected earlier in the year.

For more news and insights from The Principal, connect with us on Twitter at http://twitter.com/ThePrincipal.

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[2] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $284.7 billion in assets under management[3] and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG.

[1]
Availability subject to plan sponsor authorization.
[2]
The Principal Financial Group and The Principal are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
[3]
As of Sept. 30, 2010.

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