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Keeping Employees and Businesses Healthy

The Principal introduces flexible workplace wellness programs at lower cost

July 12, 2011 (Des Moines, Iowa) – More than 40 percent of employees at mid-sized businesses[1] report that having a wellness program offered by their employer would or does encourage them to work harder and perform better according to a recent Principal Financial Well-Being IndexSM. To meet the demand, The Principal® introduces a new wellness program designed specifically for mid-sized businesses.

“We know that with wellness one size doesn't necessarily fit all, which is why we've taken a different approach for midsize businesses,” said Lee Dukes, president of Principal Wellness Company, a subsidiary of the Principal Financial Group®. “Our programs for these businesses contain many of the features available to large companies, but are flexible enough to still meet the specific needs of these businesses at an affordable cost.”

Designed for employers with 300-1,000 employees, the new wellness program allows each employer to create a tailored program based on its specific needs. The Principal works with the employer to develop a customized incentive strategy, communication plan and educational website for employees. Since the program is designed specifically for this market, employers benefit from targeted materials that are relevant to their employee population.

Key features include:

  • Preventive screening services with industry-leading accuracy
  • Health coaches who employees can contact to discuss their wellness
  • Online wellness portal designed to meet individual employee needs

“Keeping employees healthy makes good business sense, which is why we work with our customers to not only improve the health of their employees, but also to support a healthier bottom line for the business,” noted Dukes.

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About the Principal Financial Group

The Principal Financial Group® (The Principal®)[2] is a retirement and global asset management leader. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, investment services and insurance through its diverse family of financial services companies. A member of the FORTUNE 500®, the Principal Financial Group has $327.4 billion in assets under management[3] and serves some 16.4 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG.

Survey of 1,159 employees conducted online by Harris Interactive October 2010.
“The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of March 31, 2011.

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