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New Video Series Helps Financial Pros Tap Market Opportunity

The Principal offers education on nonqualified deferred compensation plans

January 19, 2011 (Des Moines, IA) - As the economy continues to improve, growing numbers of employers may soon be facing another major challenge: key employees jumping ship.

Financial professionals who can help employers establish retirement programs designed to retain key employees stand to tap into a growing market opportunity.

A new video series from the Principal Financial Group® helps financial professionals educate clients about nonqualified deferred compensation plans. These plans, designed specifically to address the retention and retirement needs of key employees, help fill what can be a significant gap in retirement savings.

“Financial professionals recognize that nonqualified deferred compensation plans provide an important additional retirement savings option for highly compensated key executives who are limited in how much they can efficiently put away through traditional employer-sponsored retirement plans,” said Andy Dalgliesh, director of nonqualified benefits consulting for The Principal®. “But this may not be an area of specialty for many advisors who seek additional support in presenting these programs to employers. Our video series gives them a high-quality, ready-made educational tool with objective content in simple, straightforward terms.”

The four videos in the series cover basic and advanced topics:

  • Making the case for nonqualified deferred compensation plans
  • Nonqualified deferred compensation plan design
  • Distributions from nonqualified deferred compensation plans, and
  • Section 409A correction programs

Financial professionals and consumers can access the videos on For more news and insights from The Principal, connect with us on Twitter at:

About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $305.7 billion in assets under management[2] and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG.

"The Principal Financial Group" and "The Principal" are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of Sept. 30, 2010.

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