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Principal Universal Life Protector Offers Competitive Price, Guaranteed Protection

June 9, 2011 (Des Moines, Iowa) – As the economy recovers, The Principal® introduces an affordable option for individuals to help protect their financial legacy. Principal Universal Life (UL) Protector IVSM provides death benefit protection with a secondary guarantee at a competitive price.

“As clients become more optimistic about the future, financial representatives and independent brokerage partners play a critical role in helping them review their financial plans and protect against the unexpected,” said Warren May, national vice president of individual life for the Principal Financial Group®. “With Principal UL Protector IV our distribution partners have a valuable tool for protection, estate and business planning considerations.”

Principal UL Protector IV addresses a number of needs including: income replacement, wealth transfer and key person coverage. With an automatic standard approval program, a new super standard underwriting class and electronic application, distribution partners can easily submit applications and quickly receive a new policy. As needs change over time, policyholders have the flexibility to increase or decrease coverage amounts as well as choose premium payment options.

“Our support before, during and after the sale, together with our plan administrative services and understanding of the small-to-medium business market make us a solid partner for business and individual life insurance,” said May. “We continue to review and improve our products and services to adapt to the changing market.”

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About the Principal Financial Group

The Principal Financial Group® (The Principal®)[1] is a retirement and global asset management leader. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, investment services and insurance through its diverse family of financial services companies. A member of the FORTUNE 500®, the Principal Financial Group has $327.4 billion in assets under management[2] and serves some 16.4 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG.

“The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of March 31, 2011.

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