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The Principal Charity Classic Renewed through 2015

The Principal Financial Group keeps title sponsorship for three more years

June 19, 2012 (Des Moines, Iowa) The Principal Financial Group® has renewed a three-year agreement, through 2015, to remain the title sponsor of The Principal Charity Classic presented by Wells Fargo, teeing up continued benefit to children’s charities in Central Iowa.
“We’re extremely proud of the meaningful impact The Principal Charity Classic has had on Central Iowa over the last five years,” said Larry Zimpleman, chairman, president and CEO, The Principal®. “Year after year, we continue to be impressed with the incredible support from the ever-growing list of sponsors, volunteers, community partners and fans who help us make this tournament a can’t-miss event. We are pleased and excited to renew the tournament for another three years.”

From 2007 to 2011, The Principal Charity Classic, the only Champions Tour event in Iowa, has distributed over $3 million for local children’s charities, funding efforts that have benefited thousands of children in Central Iowa. The 2012 charity amount has not been announced.

“Each year we hear new and inspiring stories about how children and their families have benefited from the programs supported by this tournament,” said Mary O’Keefe, senior vice president, The Principal and chair of The Principal Charity Classic Board. “These stories remind us of how important this event is to the Central Iowa community and beyond. It renews our commitment to make The Principal Charity Classic an event that offers more than golf, and to never forget the bottom line – helping kids.”

According to the PGA TOUR, The Principal Charity Classic is among the top two of all Champions Tour events in terms of tournament-generated proceeds raised for charity. The tournament has been recognized as the Best Event on the Champions Tour and the number one tour stop as voted by Champions Tour professionals.

“We are delighted to continue our partnership with The Principal through their title sponsorship of this tournament and to bring some of the greatest legends in golf to fans in Iowa," said Mike Stevens, president, Champions Tour. “The Principal has been an incredibly engaged sponsor and a driver of community support in Iowa. We look forward to three more years of an exciting event.”

In addition to benefitting local charities, the PGA TOUR and an Iowa State University study estimate the tournament generates an economic impact of $20.8 million for the region, including increased business for area hotels, restaurants, shopping establishments and other entertainment venues. The event also showcases Des Moines to an international television audience and to more than 80 Champions Tour golfers.

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About The Principal Charity Classic

The Principal Charity Classic, sponsored by the Principal Financial Group and presented by Wells Fargo brings PGA Champions Tour pro golf to Des Moines. Voted the No. 1 stop by Champions Tour professionals in 2010.

Hosted by the Community Foundation of Greater Des Moines, funds raised through the event will benefit FORE Our Kids, a group of five select charities that support Iowa’s children: Blank Children’s Hospital; Bravo Greater Des Moines; Community Foundation of Greater Des Moines; United Way of Central Iowa; and Variety, The Children’s Charity of Iowa. For more information on the charities and the tournament, visit or connect with the tournament on Facebook or Twitter.

About the Principal Financial Group

The Principal Financial Group® (The Principal ®)[1] is a global investment management leader including retirement services, insurance solutions and asset management. The Principal offers businesses, individuals and institutional clients a wide range of financial products and services, including retirement, asset management and insurance through its diverse family of financial services companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal Financial Group has $364.1 billion[2] in assets under management and serves some 17.3 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit

About The Champions Tour

Collectively, the Champions Tour has the most recognizable and accomplished players in the game with many of its 30 members of the World Golf Hall of Fame competing regularly in its events and numerous other major championship winners among its members. The Champions Tour is a membership organization of professional golfers age 50 and older. Conceived in 1980 as the Senior PGA Tour, it started with just four events and purses totaling $475,000. Points earned in official Charles Schwab Cup events in 2011 determined Tom Lehman as the Charles Schwab Cup champion, the season-long competition designed to recognize the Champions Tour’s leading player. The Champions Tour's primary purpose is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, protect the integrity of the game and generate significant charitable and economic impact in communities in which it plays. In 2011, tournaments on all three Tours (PGA TOUR, Champions Tour and Nationwide Tour) generated more than $118 million for local charitable organizations, bringing the TOUR’s all-time total of charitable contributions to more than $1.7 billion. The Commissioner of the PGA TOUR is Tim Finchem. Mike Stevens is President of the Champions Tour. The PGA TOUR’s website is, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, FL.

“The Principal Financial Group” and “The Principal” are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
As of March 31, 2012.

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