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The Principal Knowledge Center

The latest insights from our experts on attitudes, behaviors and trends that impact long-term financial security. Thought leaders from across the globe provide data analysis, research and perspective on the economy, investment management, retirement security and more. Know more now.

Latest Insight

Aug. 11, 2014
Generation Y: The Untapped Market for Financial Advisors
Advisors report their financial health is on the up-and-up, yet they're still not reaching Gen Y clients. Find out more about what's on the minds of advisors in our Well-Being Index: Advisors.

Latest Perspective

Aug. 25, 2014
Small Taxes That Create Big Costs
Small taxes can be the most deceiving and can come with big costs later. In his latest Forbes column, Steve Parrish reviews key examples of what appear to be small taxes, but have surprisingly big consequences to them.

Investment Management

Green Real Estate Makes Dollars and Sense (PDF)

August 2014 – Commercial real estate tenants are increasingly willing to pay higher rents for environmentally friendly features and amenities. That means "green" real estate can offer the opportunity for improved risk-adjusted performance.

Not All Emerging Markets are Created Equal

June 2014 – Will emerging economies and developed economies continue to converge in this decade? A new report by CREATE-Research, sponsored by The Principal, explores investor perceptions of emerging markets and what asset classes will be most in demand by different investor segments.

Financial Security

Employees Turn to Family, Friends for Financial Advice (PDF)

July 2014 – When asked whom they turn to first for financial advice, employees were most likely to say family and friends, followed closely by a financial professional.

Trends in Key Employee Benefits

July 2014 – The Principal® spotlights participants' experiences with nonqualified deferred compensation plans in new research. Learn which factors drive satisfaction with these benefits.


Jackson Hole and Divergent Central Banks (PDF)

Economic Insights, Aug. 18-22: For the Fed, the issue is now mostly about the specific timing of what will almost certainly be a fed-funds rate hike in 2015, with that timing being closely tied to the strengthening of labor markets.

Housing Sector May Get Boost (PDF)

Economic Insights, Aug. 11-15: Even though our growth outlook for the last three quarters of 2014 is robust, the overall forecast for the year is unlikely to be revised up further unless growth surprises significantly to the upside.

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