Financial Representative
At the Principal Financial Group®, we believe the role of the financial professional is core to what we do. We cannot help people set and achieve their financial goals without our network of professionals across the country working one-on-one with the owners, executives and employees of growing businesses.
To best support financial professionals in growing their business and meeting their clients’ needs, we:
- Select only the most qualified professionals – ensuring the most direct access and personal attention possible from people in your local agency and the home office.
- Provide the resources to capitalize on market opportunities – whether it’s training for those new to the financial services industry or practice-management support for experienced professionals looking to grow their current business
- Offer market-competitive benefits as part of a total compensation package that makes this more than just a commission-only career.
Why The Principal?
For more than 130 years, The Principal has distinguished itself as a diverse financial services company with expertise and experience:
- Ranked 481st on The Forbes Global 2000 list, which recognizes the world's biggest and most powerful companies, as measured by a composite ranking for sales, profits, assets and market value.
- April 2011 Principal Funds ranked as the fifth largest manager of lifecycle mutual funds by Financial Research Corporation. December 2010
- No. 2 deferred compensation provider based on number of plans, according to PLANSPONSOR magazine. December 2010
- No. 3 provider of non-cancelable individual disability income insurance according to LIMRA International. February 2011
- 2011 Freedom Award winner given by the Employer Support of the Guard and Reserve (ESGR)
- Named a National Association of Female Executives (NAFE) Top 50 company 2012
Interested in learning more?
- Yes! I am currently in a financial services sales career and am interested in affiliating with The Principal Career Distribution system.
- Yes! I don’t have financial services sales experience, but I want to take my career to a new entrepreneurial level and get experience as a financial representative.

