Core Values
Our core values do not change from time to time, situation to situation or person to person, but rather they are the underpinning of our company culture. They define the character of our company. They guide how we behave and make decisions.
Customer Focus
We care more, know more and do more to help ensure the financial future of people in growing companies and institutions. Our excellent financial solutions are defined by the market, offering customers the control, ease of doing business and choice they desire.
People Development
The Principal is a great place to work. We attract, develop and retain high performing employees around the world by promoting a culture of excellence and inclusion. Our development opportunities help employees embrace change, innovate and serve the customer.
Financial Strength
We grow profitably. We strive to achieve superior financial returns on behalf of our stakeholders.
Operational Excellence
We continuously improve our operations. We determine customers' needs and design high quality solutions to meet them. We work to build and protect our brand and quality reputation to distinguish ourselves from the competition.
Integrity
We do what we say we're going to do. We operate in an ethical and legal manner. We do our best to support society, the communities where our employees and customers live and work.
