Living United At The Principal

LIVING UNITED at The Principal

Our culture of caring, community and giving has deep roots. The Principal Financial Group® has been conducting an annual charitable campaign supporting the organization we now know as the United Way since the 1920s.

Some 90 years later, our commitment to that organization is as strong as ever. For three weeks out of the year, the United Way campaign gives our 13,400 U.S. employees a chance to pull together as one big team and rally around our communities.

“United Way helps to give back to our local communities in so many ways—from feeding hungry families to providing prenatal care for young mothers and after-school programs for working parents,” explains Melissa Dammeier, an assistant director at The Principal® and chair of the company’s United Way campaign committee.

“Ultimately, United Way makes it possible for these organizations to continue their mission of helping the greater good in our communities. Supporting United Way at a corporate level helps ensure we can have the best communities in which to live, work and play.”

Successful results in 2013

Our latest campaign, held in September 2013, focused on the theme of “LIVE UNITED.”  Once again, we were impressed with the generosity of our employees.

We make pledging quick and easy, and 100 percent of donations — as well as our dollar-for-dollar match — stays in their local community.

As a result:

  • Employees and retirees pledged $3.38 million. This is an increase of almost 10 percent compared to 2012.
  • With our unlimited (no maximum) dollar-for-dollar match, The Principal total contribution to United Ways across the country will exceed $6.7 million.
  • 66 percent of our employees participated. And we had 134 new leadership givers (employees who pledged $1,000 or more)—bringing our total number of leadership givers company-wide to 806!
  • Employees designated their gifts to more than 1,400 different United Ways (general funds and specific programs) and nonprofit organizations in the local communities where we have a presence to meet a wide array of local needs.
  • Hundreds of employees volunteered to serve the needs of their community.

“The Principal Financial Group’s corporate social responsibility goals align with United Way’s goals for 2020 to create lasting and measurable change in our community’s most urgent and deeply rooted issues in education, income and health,” says Mary Sellers, president, United Way of Central Iowa.

“The Principal and its employees are extremely engaged in all aspects of United Way of Central Iowa. Not only are they a leader at the local level, but they are also a Global Corporate Leader within the United Way worldwide (UWW) system. In 2006, The Principal was presented with the Spirit of America award — the highest honor UWW bestows on a company.

“United Way of Central Iowa is grateful for the partnership with the Principal Financial Group and its employees who are supporters, volunteers and advocates who dedicate so much to forward our community.”

Larry Zimpleman, chairman, president and CEO of The Principal, praised employees for their work on the latest campaign. “I couldn’t be more pleased with the commitment they’ve shown to help improve the lives of those who need help most in the communities where they live and work, all across the United States.”


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