Meet the North Central Florida Business Center Team

As a Regional Managing Director in the North Central Florida Business Center, Rick Sanders is responsible for growing a profitable business center by attracting, developing and motivating quality representatives. He joined the Principal Financial Group^® in 1985 as the agency manager of the Jacksonville Agency. In January of 1998 the Jacksonville Agency and Orlando Agency were merged to form the North Central Florida Business Center with Rick as Regional Managing Director. He is a fourteen time qualifier for the Management Achievement Round Table at The Principal^® and served as a chair of The Principal Manager's Advisory Council. In 2009, Rick Sanders was awarded the Grand Trophy by The Principal which is given annually to the company's top business center.

With over 30 years of experience in the financial services industry, Rick brings a wealth of knowledge and expertise to his clients and the associates of the North Central Florida Business Center. He specializes in personal risk management and insurance planning. Rick Sanders is a Financial Services Representative with The Principal and a Registered Representative of Princor Financial Services Corporation.

Rick is a member of the Jacksonville Chapter of the Florida State University Seminole Boosters and the Jacksonville University Alumni Association.

He received his bachelors degree from Jacksonville University. He and his wife, Regina, live in Orange Park, Florida. They have four children and seven grandchildren.

As a Managing Director in the North Central Florida Business Center, Daryl Holton utilizes his knowledge and experience to instruct and mentor new representatives. He joined the Principal Financial Group^® in 1986 as a financial representative in the North Central Florida Business Center and was promoted to field management in 1991. He is an eight time qualifier for the Management Achievement Round Table at The Principal and served as a member of The Principal Field Leaders Group.

Daryl has earned the Chartered Life Underwriter (CLU^®) and Chartered Financial Consultant (ChFC^®) professional designations from the American College, Bryn Mawr, Pennsylvania and completed the Agency Management Training Course. With over 26 years of experience in the financial services industry, Daryl works with his clients to identify, prioritize and obtain their personal and business financial goals. He specializes in business strategies and estate planning. Daryl Holton is a Financial Services Representative with The Principal and a Registered Representative and Investment Adviser Representative of Princor Financial Services Corporation. He has obtained the series 7, 24, 53, and 66 registrations with the Financial Industry Regulatory Authority (FINRA).

Daryl serves as a member of the Board of Directors for the Northeast Florida Chapter of the Society of Financial Services Professionals. Additionally, he is a parishioner of St. Matthew's Catholic Church, a member of The First Coast YMCA, Riverside Avondale Preservation and an alumnus of Pi Lambda Phi Fraternity.

Daryl earned his Bachelor of Science degrees in Psychology and Sociology from Jacksonville University. He and his wife of over 30 years, Cathy, live in Jacksonville, Florida. They have two daughters, Rachel and Caitlin.

In 2009, David Andrews earned the #1 Manager of the Year Award, qualifying for the elite Management Achievement Round Table at The Principal. As Managing Director of the North Central Florida Business Center, David is responsible for recruiting, professional development, sales and market growth. He is a member of GAMA International, the National Association of Insurance and Financial Advisors, and a lifetime member of the prestigious Million Dollar Round Table. David started his career as a financial representative in Birmingham, Alabama, in 1981. In 1984 he was promoted to District Manager in Birmingham where he built a million dollar unit from scratch with 24 producers and a retention rate of 60%. In 1995, he was promoted to executive vice-president and relocated to Jacksonville where he won seven Leadership Awards and two President's Trophies.

David resides in Ponte Vedra Beach with his wife, Michele, and their son, Austin. David also serves on the Executive Advisory Board for the University of Alabama, Sawgrass Country Club, and the Rick Wilkins Foundation for Disabled Adults. "The Principal Financial Group is a recognized leader in helping owners, executives and employees of growing businesses protect what's most important to them–their livelihoods and their families."

As the Director of Development for the North Central Florida Business Center, Tom Coonley brings over 34 years of sales, training, and management experience to his position that focuses on the training, education, and motivation of all our new and experienced agents. Entering the industry in 1976, Tom spent many of those years in management responsibilities that required those skills for the agents he recruited and hired. Additionally, as a personal producer during a number of those years, Tom demonstrated his sales ability by qualifying for the Million Dollar Round Table five times. Tom joined The Principal over 5 years ago and has spent the last 2 years in his current capacity.

Tom earned the Chartered Life Underwriter and Chartered Financial Consultant professional designations and completed the Advanced Estate Planning I program from the American College, Bryn Mawr, Pennsylvania. He is also a completer of the Agency Manager Training Course. Tom has been very active in the insurance industry with particular service to the American Society of CLU and ChFC (now Society of Financial Service Professionals). He was president of the local chapter and served the national organization in numerous capacities, including chairman of several national committees and finally as a national director of the Society. Tom is a Financial Services Representative with The Principal and a Registered Representative with Princor Financial Services Corporation. His insurance strengths are in the areas of estate planning and business insurance strategies.

Tom has served his business and civic community in numerous leadership capacities including serving as president of both the Meninak Club of Jacksonville and the University of North Florida Foundation. Additionally, he served as chairman of committees within the Jacksonville Chamber of Commerce, University Hospital, Theater Jacksonville, and many others. He served his community as a volunteer fire chief and as the sergeant of the artillery for the Spanish Garrison at the Castillo de San Marcos in St. Augustine.

Tom is a graduate of the University of Maine with a BS in Business Administration. He and his wife Sally reside in St. Augustine, Florida and have three grown daughters and five grandchildren.

Shirley Cody brings many years of experience in the financial services industry, joining the Principal Financial Group^® in 1977. As Operations Manager of the North Central Florida Business Center, Shirley manages the daily operations of the business center, supervises staff in both our Jacksonville and Maitland offices, provides pre-sale and post-sale assistance to our agency associates and brokers, and supports our management team in the recruiting, selection and development of new associates. Prior to her current position as Operations Manager, she worked with our independent distribution channel as Brokerage Sales Manager.

Shirley is Life and Health licensed in the State of Florida, holds the Series 6 and 26 registrations with FINRA, and has earned the Associate Customer Service designation from the Life Office Management Association.

Shirley is a native of Jacksonville where she lives with her husband and son.