Gain the Marketing Edge: Three Innovative Ideas to Upstage Your Competition
This past teleclass was recorded and transcribed for your convenience. Listen to the recorded audio or read the written transcript:
The business world, quite simply, is cluttered. Companies seek hard-to-get consumer attention as they continue to take in - and zap out - messages from television, the Internet, glossy magazine pages, radio and more. Mary Cantando helps business owners capitalize on what makes them unique - and shares that message to obtain bottom line results. By the end of this session, you'll essentially have an actionable marketing plan in hand to outshine the competition and attract your most valuable customers.
Mary Cantando is a speaker, author, columnist and consultant, whose expertise is put in action every day by savvy business leaders seeking her counsel. Cantando's expert perspective has been spotlighted in such prestigious outlets as The Wall Street Journal, Entrepreneur Magazine and Fast Company, to which she regularly contributes.
An "entrepreneurial executive" since 1989, Cantando has personally closed sales of more than $50 million and now serves as a respected marketing authority helping countless business owners develop new, successful revenue streams.
Cantando is a member of the National Speakers' Association and presents at regional, national and international events focused on the recognition and development of women business owners. Additionally, Cantando sits on the advisory board of Enterprising Women magazine and serves on the National Forum of the Women's Business Enterprise National Council.