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Get Wired into Social Networking: How to Use Sources from LinkedIn to Facebook to Grow Your Business

This past teleclass was recorded and transcribed for your convenience. Listen to the recorded audio or read the written transcript:

Class Overview

Lena West, CEO of xynoMedia Technology, will provide members with golden nuggets on social networking including: how it can connect business owners to new and existing customers, how to develop an online profile that makes sense for your company and increase sales.

The program's moderator is Pamela Mitchell, CEO and founder of The Reinvention Institute and Women in Business contributor for

Our Speaker

Lena WestFounded in 1997, xynoMedia Technology is a consulting firm designed to help companies secure their place in the social media landscape.  Lena West and her team help companies to effectively navigate the new world of blogs, podcasts, online communities and social networks to shorten sales cycles, refine product development and increase word of mouth.

Prior to launching her company, West honed in on her technology and networking skills while consulting with Fortune 500 companies, including IBM, MasterCard and Philips Magnavox.

West is a member of the Women Presidents' Organization and Technology Executives Networking Group.  She and her company have received recognition in The Wall Street Journal and USA Today. West also writes a blog for

Additional Resources

The views expressed by Lena West are her own and not necessarily the views of any member copmanies of the Principal Financial Group. The Principal Financial Group and its members are providing these telecasts as a courtesy to give you the option to explore information on the subject matter presented. The Principal did not create and does not claim any responsibility for the content within this presentation or the web site links provided.

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