Principal Variable Universal Life Income IIISM Performance Update

The investment results shown represent historical returns based upon the assumption VUL Income III was available for the periods shown. Past performance is no guarantee of future results. Since the investment results and unit values of the divisions will fluctuate, the policy's accumulated value may at any time be more or less than the total premiums paid under the contract, including upon surrender of the contract.

Returns shown reflect all investment management charges and any miscellaneous expenses incurred by the underlying accounts of the divisions. Returns do not include premium expense charges and various monthly deductions (administration charges, cost of insurance and mortality and expense risks charges) that vary by contract. In addition, results do not reflect the premium expense charge or the surrender charge levied if the policy is surrendered during the first 10 policy years, or within 10 years after a face amount increase. If these fees and charges had been deducted, the results shown would be significantly lower. These charges are explained fully in the prospectus, and their effect upon cash surrender values is best explained by reviewing several hypothetical illustrations contained in the prospectus. For a personalized illustration of historical performance that reflects the cost of insurance protection, contact your Registered Representative.

Principal Variable Universal Life Income IIISM
Performance Update
Quarterly Performance Update
as of 06/30/2017
Average Annual Total Returns %
Division Inception
Date
Total
Expenses
Unit Value
(UV)
as of
09/22/2017
Daily
Change
in UV
YTD 1 Yr 3 Yr 5 Yr 10 Yr Since
Inception
SHORT-TERM FIXED INCOME
Fidelity Gov Money Market 07/07/2000 0.35% 10.045879 0.000200 0.20 0.27 0.11 0.07 0.65 1.61
Short-Term Income 01/12/1994 0.50% 13.160087 0.000000 1.57 1.74 1.66 1.90 2.93 3.95
FIXED INCOME
AmCent VP Inflation Pro 12/31/2002 0.73% 12.119816 0.023695 0.87 -0.22 0.23 0.03 3.69 3.62
Calvert Investment 03/31/2003 0.32% 10.946497 0.015538 2.31 -0.50 2.27 1.84 4.36 3.87
Core Plus Bond 12/18/1987 0.46% 25.975229 0.000000 2.96 1.47 2.48 2.85 3.94 6.20
Fidelity VIP High Income 10/01/1985 0.93% 29.823094 0.000000 4.42 11.98 3.34 5.44 5.80 4.97
Govt & High Quality Bond 05/06/1993 0.51% 13.670562 0.014007 1.20 -0.41 1.85 1.87 4.04 4.74
Templeton Global Bond VIP 01/24/1989 0.75% 16.383309 0.009717 2.91 7.96 0.01 2.73 6.14 7.25
BALANCED/ASSET ALLOCATION
LifeTime Strat Income 08/30/2004 0.64% 17.701605 0.014900 4.56 5.48 2.75 4.49 3.17 4.39
LifeTime 2010 08/30/2004 0.68% 19.701169 0.015085 5.85 7.95 3.26 6.20 3.59 5.22
LifeTime 2020 08/30/2004 0.71% 22.261440 0.032689 7.42 10.63 4.13 8.07 4.19 6.16
LifeTime 2030 08/30/2004 0.72% 22.856673 0.036252 8.82 12.93 4.68 9.12 4.32 6.32
LifeTime 2040 08/30/2004 0.71% 24.044216 0.031679 9.84 14.72 4.98 10.09 4.56 6.71
LifeTime 2050 08/30/2004 0.74% 24.425666 0.033030 10.41 15.86 5.22 10.58 4.63 6.82
LifeTime 2060 05/01/2013 0.81% 14.264626 0.020977 10.77 16.40 5.24 n/a n/a 8.76
Multi Asset Income 07/28/2015 0.89% 11.479033 0.000000 6.54 9.50 n/a n/a n/a 5.96
SAM Balanced Portfolio 06/03/1997 0.97% 18.160978 0.011878 7.20 11.19 4.79 8.66 5.69 7.39
SAM Conservative Balanced 04/23/1998 0.90% 17.513067 0.014594 5.65 8.52 4.07 6.81 5.44 5.61
SAM Conservative Growth 06/03/1997 1.00% 18.286064 0.019330 9.12 14.17 5.43 10.28 5.58 7.69
SAM Flexible Income 09/09/1997 0.81% 17.269633 0.013620 4.18 6.32 3.52 5.71 5.45 6.16
SAM Strategic Growth 06/03/1997 1.00% 18.341840 0.017799 10.25 15.30 5.60 11.37 5.51 8.15
TOPS Mngd Risk Growth ETF 04/26/2011 0.84% 13.682011 0.011430 7.54 12.24 0.10 5.22 n/a 3.48
TOPS Mngd Rsk Balancd ETF 06/09/2011 0.86% 13.018095 0.000000 4.82 7.81 1.67 4.55 n/a 4.00
TOPS MngdRskModGrowthETF 06/09/2011 0.85% 13.642217 0.011210 6.02 10.66 1.22 5.32 n/a 4.47
LARGE US EQUITY
AmCent VP Income & Growth 10/30/1997 0.95% 26.812437 0.053358 7.04 15.56 6.10 12.79 5.15 6.36
AmCent VP Value 05/01/1996 0.98% 29.650917 0.082824 1.29 12.86 6.75 13.17 5.87 8.73
AFIS Blue Chip Inc & Gr 07/05/2001 0.66% 12.028458 0.025905 5.76 14.24 9.18 14.43 6.24 6.12
AFIS Growth 02/08/1984 0.60% 15.363589 - 0.033873 15.01 24.74 11.43 15.66 7.28 12.37
Calvert S&P 500 Index 12/29/1995 0.28% 14.136591 0.008161 9.17 17.48 9.21 14.19 6.82 8.24
Capital Appreciation 04/28/1998 0.63% 12.103337 0.027321 8.56 15.46 8.34 13.73 7.79 9.75
Equity Income 04/28/1998 0.50% 20.646905 0.034184 8.02 16.15 7.61 12.83 6.37 8.40
Fidelity VIP Contrafund 01/03/1995 0.88% 36.289718 0.020189 11.41 19.32 8.09 13.37 6.89 10.86
Fidelity VIP Eqty-Income 11/03/1986 0.84% 25.157956 0.066821 4.07 16.31 5.71 11.94 4.32 8.95
Franklin Risng Divdns VIP 01/27/1992 0.87% 30.435257 0.080093 8.19 14.20 8.06 12.82 6.89 9.32
Invesco American Franchse 09/18/2000 1.14% 19.295000 - 0.006576 17.82 25.24 9.30 14.78 8.20 1.44
Invesco Core Equity 05/02/1994 1.07% 32.314365 0.073609 7.62 13.48 3.48 10.77 5.39 7.92
Janus Henderson Forty 05/01/1997 0.99% 21.177335 0.005832 18.90 23.22 13.87 15.60 9.04 10.88
LargeCap Growth 05/02/1994 0.69% 30.040223 0.000000 16.31 17.01 7.01 12.71 6.46 6.60
LargeCap Growth I 06/01/1994 0.76% 48.077557 0.016613 17.03 22.31 10.33 14.83 9.13 10.02
LargeCap S&P 500 Index 05/03/1999 0.25% 25.038922 0.014878 9.20 17.53 9.29 14.27 6.87 4.89
LargeCap Value 05/13/1970 0.61% 34.768422 0.034584 4.70 12.02 5.12 12.24 4.82 10.52
Neuberger Berman LC Port 03/22/1994 1.19% 19.292809 0.011778 4.53 22.29 6.61 13.46 4.20 8.44
Putnam VT Growth Opportun 01/31/2000 0.93% 12.274027 0.000000 15.67 24.53 9.58 15.76 8.50 1.27
SMALL/MID US EQUITY
AlBernstn Sm Cap Growth 08/05/1996 1.49% 23.408424 0.102926 16.22 28.10 5.62 12.47 8.49 6.29
AlBernstn Sm Md Cap Value 05/02/2001 0.83% 23.557431 0.106061 1.38 20.28 6.47 14.95 7.45 10.54
AmCent VP Capital Apprctn 11/20/1987 1.14% 13.037682 0.043143 11.09 13.87 6.46 11.17 7.16 8.45
AmCent VP Mid Cap Value 10/29/2004 1.02% 30.902958 0.042901 3.96 15.38 9.89 15.51 8.51 10.81
Calvert R2000 SC Index 04/27/2000 0.63% 23.024634 0.104570 4.73 23.91 6.52 12.77 6.04 6.77
Calvert S&P MC 400 Index 05/03/1999 0.55% 22.448066 0.072180 5.70 17.84 7.81 14.11 7.75 9.12
ClearBridge VarMidCap 11/01/1999 0.87% 11.239887 0.049418 6.30 19.92 6.65 14.13 7.57 8.37
Delaware Small Cap Value 05/01/2000 1.04% 24.929298 0.119974 2.82 24.97 7.60 13.61 7.58 11.00
Delaware Smid Cap Core 05/01/2000 1.07% 19.067134 0.083354 7.27 14.19 10.11 12.66 9.58 6.17
Dreyfus IP MidCap Stock 12/29/2000 1.10% 13.021123 0.070040 4.33 15.85 6.71 14.20 7.12 7.41
DEUTSCHE Small MidCap Val 05/01/1996 1.19% 21.373193 0.075081 1.93 18.37 5.14 12.24 5.47 8.42
Fidelity VIP Mid Cap 12/28/1998 0.88% 44.268382 0.137479 8.82 20.54 6.57 13.12 6.99 12.58
Franklin Small Cap Value 05/01/1998 0.90% 34.818236 0.228067 0.20 17.28 5.14 14.09 6.33 7.95
Invesco American Value 01/02/1997 1.00% 10.257815 0.030082 1.93 15.16 2.94 11.04 6.08 8.88
Invesco MidCap CoreEquity 09/10/2001 1.20% 21.302895 0.063166 7.30 16.53 4.04 10.57 5.36 7.27
LordAbbettDevlopGrowth 04/30/2010 0.90% 13.140378 0.000000 12.86 20.00 0.77 10.70 n/a 11.88
MidCap 12/18/1987 0.54% 86.734197 0.354583 12.97 19.58 10.43 16.14 10.27 12.98
MFS BlendResearchSmallCap 04/28/2006 0.76% 12.878619 0.093474 4.72 20.18 6.87 14.72 6.73 6.87
MFS Mid Cap Value 03/07/2008 1.06% 11.454423 0.027143 5.96 15.82 6.56 13.97 n/a 9.19
MFS New Discovery 05/01/1998 1.19% 30.602018 0.107313 10.86 19.70 3.57 10.77 7.66 7.92
MFS New Discovery Value 10/01/2008 1.13% 12.850424 0.050246 3.82 22.08 8.50 14.43 n/a 10.41
Oppnhmr Main St Small Cap 07/16/2001 1.05% 25.786768 0.126251 6.92 22.44 8.12 14.79 6.62 8.99
Real Estate Securities 05/01/1998 0.89% 73.995469 - 0.523994 3.94 -1.20 8.90 10.18 7.19 10.96
SmallCap 05/01/1998 0.84% 31.449060 0.079117 2.50 18.48 5.97 14.80 6.53 6.00
INTERNATIONAL EQUITY
AlBernstn Internatl Value 05/10/2001 0.86% 8.783900 0.021905 15.06 22.55 1.89 9.07 -2.31 5.41
AFIS International 05/01/1990 0.79% 11.976982 - 0.005744 18.55 24.20 3.20 9.40 2.91 8.01
AFIS New World 06/17/1999 1.03% 11.586762 - 0.019160 14.48 17.85 0.83 6.14 3.48 8.04
Diversified International 05/02/1994 0.91% 30.947021 0.018744 15.87 19.16 2.23 8.55 1.26 6.22
Franklin Mut Glb DscvyVIP 11/08/1996 1.26% 34.602327 0.071162 5.73 19.22 4.05 10.66 5.25 8.91
Interntl Emerging Markets 10/24/2000 1.35% 43.916084 - 0.259301 19.87 24.84 1.49 3.33 1.03 8.72
LordAbbettInternatlOppor 09/15/1999 1.20% 12.793129 0.000000 20.15 22.78 5.09 12.60 2.67 4.78
Wanger International 05/03/1995 1.13% 11.234953 0.019205 20.13 18.62 2.28 8.96 4.07 12.04
SPECIALTY
Invesco Global HealthCare 05/22/1997 0.99% 28.772046 0.053440 14.43 11.97 4.64 13.51 8.38 8.64
MFS Utilities 01/03/1995 1.03% 16.830105 - 0.035026 9.82 6.13 0.06 8.75 5.52 11.25
VanEck Global Hard Assets 05/01/2006 1.30% 6.502506 0.037087 -16.07 -6.14 -17.18 -4.45 -2.48 -0.34



Principal Variable Universal Life Income IIISM
Performance Update
Monthly Performance Update
as of 08/31/2017
Average Annual Total Returns %
Division Inception
Date
Total
Expenses
Unit Value
(UV)
as of
09/22/2017
Daily
Change
in UV
YTD 1 Yr 3 Yr 5 Yr 10 Yr Since
Inception
SHORT-TERM FIXED INCOME
Fidelity Gov Money Market 07/07/2000 0.35% 10.045879 0.000200 0.32 0.37 0.14 0.09 0.58 1.60
Short-Term Income 01/12/1994 0.50% 13.160087 0.000000 2.39 1.98 1.87 1.85 2.93 3.96
FIXED INCOME
AmCent VP Inflation Pro 12/31/2002 0.73% 12.119816 0.023695 2.37 0.58 0.50 -0.04 3.56 3.69
Calvert Investment 03/31/2003 0.32% 10.946497 0.015538 3.59 0.24 2.43 1.82 4.26 3.91
Core Plus Bond 12/18/1987 0.46% 25.975229 0.000000 4.25 1.61 2.62 2.70 3.98 6.20
Fidelity VIP High Income 10/01/1985 0.93% 29.823094 0.000000 5.39 7.75 3.66 5.08 6.12 4.97
Govt & High Quality Bond 05/06/1993 0.51% 13.670562 0.014007 2.29 0.68 2.05 1.86 3.95 4.75
Templeton Global Bond VIP 01/24/1989 0.75% 16.383309 0.009717 2.17 7.25 -0.50 2.07 6.17 7.18
BALANCED/ASSET ALLOCATION
LifeTime Strat Income 08/30/2004 0.64% 17.701605 0.014900 6.33 5.50 3.10 4.38 3.38 4.46
LifeTime 2010 08/30/2004 0.68% 19.701169 0.015085 7.93 7.67 3.69 6.07 3.89 5.31
LifeTime 2020 08/30/2004 0.71% 22.261440 0.032689 9.95 10.13 4.61 7.91 4.56 6.27
LifeTime 2030 08/30/2004 0.72% 22.856673 0.036252 11.79 12.38 5.23 9.02 4.75 6.46
LifeTime 2040 08/30/2004 0.71% 24.044216 0.031679 12.97 13.98 5.56 9.97 5.03 6.85
LifeTime 2050 08/30/2004 0.74% 24.425666 0.033030 13.77 15.09 5.85 10.49 5.12 6.97
LifeTime 2060 05/01/2013 0.81% 14.264626 0.020977 14.12 15.48 5.86 n/a n/a 9.15
Multi Asset Income 07/28/2015 0.89% 11.479033 0.000000 9.00 8.90 n/a n/a n/a 6.63
SAM Balanced Portfolio 06/03/1997 0.97% 18.160978 0.011878 9.63 10.24 5.23 8.55 5.95 7.44
SAM Conservative Balanced 04/23/1998 0.90% 17.513067 0.014594 7.66 7.75 4.43 6.69 5.62 5.66
SAM Conservative Growth 06/03/1997 1.00% 18.286064 0.019330 12.36 13.41 6.09 10.26 5.97 7.78
SAM Flexible Income 09/09/1997 0.81% 17.269633 0.013620 5.73 5.65 3.78 5.51 5.54 6.19
SAM Strategic Growth 06/03/1997 1.00% 18.341840 0.017799 14.00 14.75 6.29 11.42 5.99 8.25
TOPS Mngd Risk Growth ETF 04/26/2011 0.84% 13.682011 0.011430 9.94 11.89 0.65 5.40 n/a 3.74
TOPS Mngd Rsk Balancd ETF 06/09/2011 0.86% 13.018095 0.000000 6.43 7.23 1.99 4.52 n/a 4.14
TOPS MngdRskModGrowthETF 06/09/2011 0.85% 13.642217 0.011210 8.05 9.98 1.68 5.37 n/a 4.66
LARGE US EQUITY
AmCent VP Income & Growth 10/30/1997 0.95% 26.812437 0.053358 9.26 12.28 6.14 12.45 5.84 6.41
AmCent VP Value 05/01/1996 0.98% 29.650917 0.082824 -0.24 7.08 5.47 12.17 6.13 8.58
AFIS Blue Chip Inc & Gr 07/05/2001 0.66% 12.028458 0.025905 5.22 10.75 7.80 13.70 6.21 6.02
AFIS Growth 02/08/1984 0.60% 15.363589 - 0.033873 19.39 23.49 12.17 15.78 7.67 12.43
Calvert S&P 500 Index 12/29/1995 0.28% 14.136591 0.008161 11.70 15.84 9.14 13.91 7.25 8.29
Capital Appreciation 04/28/1998 0.63% 12.103337 0.027321 11.06 14.02 8.54 13.88 8.04 9.79
Equity Income 04/28/1998 0.50% 20.646905 0.034184 9.89 14.68 7.83 12.42 6.76 8.42
Fidelity VIP Contrafund 01/03/1995 0.88% 36.289718 0.020189 14.20 16.94 8.21 13.08 7.05 10.90
Fidelity VIP Eqty-Income 11/03/1986 0.84% 25.157956 0.066821 4.59 11.18 5.54 11.17 4.70 8.91
Franklin Risng Divdns VIP 01/27/1992 0.87% 30.435257 0.080093 9.54 11.11 8.42 12.69 7.25 9.31
Invesco American Franchse 09/18/2000 1.14% 19.295000 - 0.006576 23.88 24.18 10.28 15.18 8.65 1.72
Invesco Core Equity 05/02/1994 1.07% 32.314365 0.073609 8.12 9.42 3.34 9.93 5.72 7.88
Janus Henderson Forty 05/01/1997 0.99% 21.177335 0.005832 23.74 22.43 14.18 15.32 9.00 11.00
LargeCap Growth 05/02/1994 0.69% 30.040223 0.000000 22.01 17.62 7.41 12.99 6.75 6.77
LargeCap Growth I 06/01/1994 0.76% 48.077557 0.016613 23.20 22.95 11.29 15.08 9.68 10.19
LargeCap S&P 500 Index 05/03/1999 0.25% 25.038922 0.014878 11.73 15.86 9.22 14.00 7.29 4.98
LargeCap Value 05/13/1970 0.61% 34.768422 0.034584 6.99 12.46 5.45 11.58 5.38 10.53
Neuberger Berman LC Port 03/22/1994 1.19% 19.292809 0.011778 5.64 15.39 6.52 12.95 4.93 8.42
Putnam VT Growth Opportun 01/31/2000 0.93% 12.274027 0.000000 21.32 23.07 10.46 15.74 9.32 1.54
SMALL/MID US EQUITY
AlBernstn Sm Cap Growth 08/05/1996 1.49% 23.408424 0.102926 18.06 22.56 6.96 12.19 8.82 6.31
AlBernstn Sm Md Cap Value 05/02/2001 0.83% 23.557431 0.106061 0.31 11.22 6.16 13.93 7.99 10.35
AmCent VP Capital Apprctn 11/20/1987 1.14% 13.037682 0.043143 12.98 10.68 6.59 11.06 7.20 8.46
AmCent VP Mid Cap Value 10/29/2004 1.02% 30.902958 0.042901 2.56 10.36 8.72 14.59 8.91 10.54
Calvert R2000 SC Index 04/27/2000 0.63% 23.024634 0.104570 4.09 14.29 6.85 12.24 6.51 6.66
Calvert S&P MC 400 Index 05/03/1999 0.55% 22.448066 0.072180 4.90 11.72 7.36 13.20 8.06 8.98
ClearBridge VarMidCap 11/01/1999 0.87% 11.239887 0.049418 5.78 13.09 6.41 13.25 7.92 8.26
Delaware Small Cap Value 05/01/2000 1.04% 24.929298 0.119974 0.51 14.67 6.67 12.64 8.18 10.74
Delaware Smid Cap Core 05/01/2000 1.07% 19.067134 0.083354 7.63 8.81 9.82 12.47 9.85 6.13
Dreyfus IP MidCap Stock 12/29/2000 1.10% 13.021123 0.070040 3.10 9.85 5.19 13.19 7.55 7.26
DEUTSCHE Small MidCap Val 05/01/1996 1.19% 21.373193 0.075081 1.44 9.75 4.85 11.37 5.89 8.32
Fidelity VIP Mid Cap 12/28/1998 0.88% 44.268382 0.137479 8.85 14.02 6.17 12.45 7.06 12.47
Franklin Small Cap Value 05/01/1998 0.90% 34.818236 0.228067 -1.42 8.62 5.30 12.85 6.87 7.79
Invesco American Value 01/02/1997 1.00% 10.257815 0.030082 -0.88 5.59 1.45 10.11 6.11 8.65
Invesco MidCap CoreEquity 09/10/2001 1.20% 21.302895 0.063166 7.38 9.22 3.96 10.27 5.81 7.19
LordAbbettDevlopGrowth 04/30/2010 0.90% 13.140378 0.000000 15.35 12.75 2.20 10.64 n/a 11.93
MidCap 12/18/1987 0.54% 86.734197 0.354583 17.30 18.74 10.95 16.14 11.14 13.05
MFS BlendResearchSmallCap 04/28/2006 0.76% 12.878619 0.093474 5.34 13.23 7.24 14.46 7.47 6.82
MFS Mid Cap Value 03/07/2008 1.06% 11.454423 0.027143 4.77 9.57 6.13 13.04 n/a 8.89
MFS New Discovery 05/01/1998 1.19% 30.602018 0.107313 14.29 16.15 5.96 10.55 8.32 8.02
MFS New Discovery Value 10/01/2008 1.13% 12.850424 0.050246 2.73 14.36 8.36 13.92 n/a 10.07
Oppnhmr Main St Small Cap 07/16/2001 1.05% 25.786768 0.126251 5.62 15.17 7.17 13.95 7.18 8.81
Real Estate Securities 05/01/1998 0.89% 73.995469 - 0.523994 6.39 0.89 8.65 10.27 7.61 10.99
SmallCap 05/01/1998 0.84% 31.449060 0.079117 2.11 11.33 6.83 13.89 6.92 5.92
INTERNATIONAL EQUITY
AlBernstn Internatl Value 05/10/2001 0.86% 8.783900 0.021905 17.47 16.93 3.56 9.15 -1.70 5.49
AFIS International 05/01/1990 0.79% 11.976982 - 0.005744 24.06 21.28 5.45 9.78 3.51 8.13
AFIS New World 06/17/1999 1.03% 11.586762 - 0.019160 21.65 18.60 3.35 6.86 4.15 8.32
Diversified International 05/02/1994 0.91% 30.947021 0.018744 22.31 19.72 4.34 9.03 2.02 6.42
Franklin Mut Glb DscvyVIP 11/08/1996 1.26% 34.602327 0.071162 4.77 12.31 3.62 9.58 5.46 8.79
Interntl Emerging Markets 10/24/2000 1.35% 43.916084 - 0.259301 32.85 28.70 3.47 5.32 1.71 9.30
LordAbbettInternatlOppor 09/15/1999 1.20% 12.793129 0.000000 27.80 24.68 8.36 12.82 3.93 5.10
Wanger International 05/03/1995 1.13% 11.234953 0.019205 22.74 15.97 3.59 8.66 4.49 12.05
SPECIALTY
Invesco Global HealthCare 05/22/1997 0.99% 28.772046 0.053440 17.54 11.75 3.93 13.71 8.73 8.70
MFS Utilities 01/03/1995 1.03% 16.830105 - 0.035026 15.40 13.98 1.96 9.24 6.33 11.40
VanEck Global Hard Assets 05/01/2006 1.30% 6.502506 0.037087 -13.76 -6.29 -16.16 -5.39 -1.99 -0.10

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