Our competitors have spoken and Principal is honored to be named one of Fortune’s Most Admired Companies

Principal Financial Group® has been named to Fortune’s Most Admired Companies list. Fortune calls the list “the definitive report card on corporate reputations.” Executives from within the industry rank their peers to determine the best-regarded companies.

While Principal® offers comprehensive financial services, the company earned notable recognition in the life insurance category around long-term investment strategy, innovation, and people management that helps customers live their best lives.

“People are at the heart of our business priorities. We are passionate about helping individuals have enough and protect enough for their future,” said Amy Friedrich, president of U.S. insurance solutions at Principal. “We are honored to be recognized for the daily efforts of our employees who deliver innovative and customized solutions for our customers.” 

To learn more about Fortune 2018 “World’s Most Admired Companies” list, visit Fortune's website

News Release Contact

Awards & Recognition

Hillary Gebert

About the report 

FORTUNE collaborated with partner Korn Ferry on this survey of corporate reputation. They began with a universe of about 1,500 candidates: the 1,000 largest U.S. companies ranked by revenue, along with non-U.S. companies in FORTUNE's Global 500 database that have revenues of $10 billion or more. They then winnowed the assortment to the highest-revenue companies in each industry, a total of 680 in 29 countries. The top-rated companies were picked from that pool of 680; the executives who voted work at the companies in that group.

To determine the best-regarded companies in 52 industries, Korn Ferry asked executives, directors, and analysts to rate enterprises in their own industry on nine criteria, from investment value and quality of management and products to social responsibility and ability to attract talent. A company’s score must rank in the top half of its industry survey to be listed.

Results were not published in the following categories owing to insufficient response rates: Cable and Satellite Providers, Petroleum Refining, Pipelines, and U.S. Energy.

To select 50 All-Stars, Korn Ferry asked 3,900 executives, directors, and securities analysts who had responded to the industry surveys to identify the 10 companies they admired most. They chose from a list made up of the companies that ranked in the top 25% in last year’s surveys, plus those that finished in the top 20% of their industry. Anyone could vote for any company in any industry.

The difference in the voting rolls explains why some results can seem at odds with each other. For example, Deere fell off the All-Star list but moved up one notch within the construction and farm machinery category when votes from only those in that industry were counted.

About Principal®

Principal helps people and companies around the world build, protect and advance their financial well-being through retirement, insurance and asset management solutions that fit their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals – offering innovative ideas, investment expertise and real-life solutions to make financial progress possible. To find out more, visit us at principal.com.

Principal, Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.