Principal launches Principal® Milestones, new financial wellness program

The holistic, customizable tools and resources seek to boost participant confidence with financial topics

Nearly half of Americans say their financial situation stresses them out1, and they don’t know where to get help or where to start. In response to this research and feedback from participants, Principal Financial Group® is expanding its financial wellness resources with iGrad’s Enrich financial wellness platform.

The new Principal® Milestones helps participants access comprehensive financial education resources all in one place. The platform addresses student loans, will and legal document preparation powered by ARAG®, Health Savings Accounts, budgeting and more. There’s something for everyone, no matter their life stage or financial priorities, and everything is designed to help people live their best lives and work toward a better financial future.

Seven in 10 Americans postpone making financial decisions, with less than one-third saying they feel comfortable with the amount of knowledge they have about managing finances, according to findings released in April from a research project by Principal and renowned behavioral economist Dan Goldstein. In fact, the behavioral research revealed that confidence is a bigger driver of financial decision-making than income, and people who spend even a little bit of time learning about financial planning are 75% more likely to be confident in their financial future.

Enrich goes beyond investment and benefits planning to provide the foundational information and insights needed to help consumers improve financial literacy and sustain it over time. An in-depth online assessment helps evaluate an individual's strengths and challenges and then delivers information more personalized to help employees minimize financial stress and reach their goals, such as spending less than they earn, saving for emergencies and planning for the future.

“The decision to further expand our financial wellness offering with Enrich was easy when the research so clearly ties confidence to postponing financial decisions,” said Joleen Workman, vice president of customer care at Principal. “We selected the Enrich financial wellness platform in large part because of its expansive set of content and tools, and the customization available, which makes each person’s experience more personalized and relevant.”

Enrich supports employees at all life stages, from providing strategies to help pay off student loans, planning for a child's college education, budgeting and health savings accounts. The platform will integrate seamlessly with Principal’s existing resources.

“The continued commitment by Principal to financial wellness education is a great benefit to its participants, advisors and plan sponsors,” said iGrad President and CEO Rob LaBreche. “As their research reveals, improving financial knowledge increases confidence and leads to more proactive and informed financial decisions.”

Workman added, “We want to help our client’s participants with their broader financial health, but understand there’s a sensitivity around sharing data. That’s why we have decided not to share participant-level or plan data with Enrich. We will allow the participant to choose what, if any, information to share as they access the resources.”

Principal has been a leader in making available holistic financial services and support for many years, including Principal Retire SecureSM (1-on-1 workplace education meetings from a retirement professional), a broad range of webinars with live chat, resources for advisors and plan sponsors, and the Retirement Wellness Planner, which allows users to link any external account information and adjust for their household situation, Workman said. Principal® Milestones is the latest evolution of this commitment—and it comes at no additional cost to participants or plans.

“When we asked what participants wanted to know more about, they told us. And that’s why we started with will and legal document preparation services through ARAG,” continued Workman. “It’s quite a shock when you hear that nearly 75% of Americans don’t have a will2, but how could they with competing financial priorities?”

“We’re committed, we listen, and we believe these resources will help not only retirement plan participants, but also support the advisors and plan sponsors who are looking for tools and resources to help support these kinds of conversations,” she said

News Release Contact

US retirement

Phillip Nicolino, 515-362-0239
Teresa Thoensen, 515-878-080

1 Principal, Retirement Readiness Participant Survey, January 2017

2 How Legal and Financial Issues Impact Employee Wellness. Russell Research for ARAG. February 2017

About iGrad (Enrich)

iGrad, a technology-driven financial wellness education company based in San Diego, offers two award-winning white-label platforms: iGrad™ and Enrich™. Enrich is used by more than 300 companies nationwide to provide personalized, interactive and adaptive financial wellness education and action plans to employees and customers. Designed around a proprietary behavioral algorithm, Enrich personalizes financial information for each person’s situation and needs. It also offers tools, quizzes, videos, articles and a library of multimedia content. The company’s platform for higher education, also called iGrad, is established at more than 600 colleges and universities, empowering students to make wise financial decisions and easing their financial stress. iGrad is a three-time winner of Education Program of the Year (The Institute for Financial Literacy), Best Product award for three years running (University Business Magazine), as well as the Outstanding Consumer Information Award (AFCPE). and

About ARAG

Three months after the will and legal document prep services with Principal launched, nearly 4,000 individuals have set up their accounts and created a total of 4,700 documents.

ARAG is a global provider of legal insurance. It connects people with affordable, professional legal help. The company has an international premium base of $2 billion and protects 17.5 million families worldwide. ARAG's North American headquarters are based in Des Moines, Iowa. The company is proud to receive significant national recognition for customer service excellence, most recently being named a BenchmarkPortal Top Contact Center–Small Centers Category.

About Principal®

Principal helps people and companies around the world build, protect and advance their financial well-being through retirement, insurance and asset management solutions that fit their lives. Our employees are passionate about helping clients of all income and portfolio sizes achieve their goals—offering innovative ideas, investment expertise and real-life solutions to make financial progress possible. To find out more, visit us at Principal, Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

The value-added resources provided through ARAG Services, LLC (ARAG®) and iGrad, Inc. (Enrich) are not a part of any insurance products and plan administrative services provided through Principal Life Insurance Co. or affiliated with any company of the Principal Financial Group®. All resources may be changed or canceled at any time. The use of resources provided by ARAG® Services, LLC or Enrich should not be considered a substitute for consultation with an attorney or advisor. Principal® is not responsible for any loss, injury, claim, liability, or damages related to the use of the ARAG Will & Legal Document Center or Enrich resources.

Please remember that the ARAG legal documents are accurate and useful in many situations. Whether or not the document is right for you and your situation depends on your circumstances. If you want specific advice regarding your situation, consult an attorney. Information is intended to be educational in nature and is not intended to be taken as a recommendation. Enrich and ARAG Services, LLC are not an affiliate of any company of the Principal Financial Group.

Insurance products and plan administrative services provided through Principal Life Insurance Co. Securities offered through Principal Securities, Inc., 800-547-7754, member SIPC and/or independent broker-dealers. Principal Life, and Principal Securities are members of the Principal Financial Group®, Des Moines, Iowa 50392.