Principal Financial Well-Being IndexSM: Business Owners

Photo of small busness employer reviewing benefits package

A resource to inspire the well-being of employers and their employees

The 6th annual Principal Financial Well-Being IndexSM: Business Owners study explores key findings from nearly 600 interviews with SMB owners and leaders across the U.S. to examine their financial well-being and provide a holistic perspective on key trends and timely issues facing this market segment, which makes up 99% of U.S. companies. This focus of this research focuses not only on economic sentiment but also emphasizes topics fundamental to employers.

The Principal Financial Well-Being Index is an extension of our commitment to understanding employers’ unique needs and developing solutions that help them overcome key challenges. We provide this information to employers and the general public to inspire actionable ideas and discussions ways employers can improve their organizations financial well-being through benefits and other strategies. This has many spillover effects for employees, partners, communities, and the economy.

2019 report findings

What’s keeping employers and business leaders up at night?

(percentages of study participants provided in parenthesis)

  • The cost of healthcare (76%)
  • Growing revenue (76%)
  • The cost of benefits (72%)
  • Retaining current employees (67%) and attracting new ones (54%)
  • Keeping up with technology (61%) and cybersecurity (64%)

What are employers and business leaders doing to address key challenges?

  • Investing in benefits and perks that fit company dynamics (60%)
  • Reskilling or upskilling employees to keep pace with technology changes (65%)
  • Maintaining preference for full-time staff with more experience and longevity (77%)

Interested in getting deeper insights about the well-being of business in America? Download the full report to explore the dynamic research findings in greater detail. View the full report (PDF).

 

Top concerns on the minds of employers and how they are tackling these challenges

Graphic stating that employers are concerned about with the cost of benefits.
Graphic stating that employers are concerned with retaining talent.
Graphic stating that employers are concerned with attracting talent.
Graphic stating that employers are concerned with cyber-security.

 

Contrasting concerns of Millennials and Baby Boomers

Graphic stating that millennial employers are concerned with attracting and retaining talent while baby boomer employer are concerned with the cost of benefits.
Graphic stating that millennial employers offer benefits to improve employee performance while baby boomer employer offer benefits out of ethical responsibility

What to do next

Principal provides several resources to help financial advisors and their business owner clients develop customized solutions that meets their unique needs. 

Want more information?

Check out our full report for additional details.

About the Principal Financial Well-Being IndexSM: Business Owners
The Principal Financial Well-Being IndexSM: Business Owners surveyed employers and business leaders aged 21 and over who work at companies with 2 – 1,000 employees. This nation-wide survey, commissioned since 2012, examines the financial well-being of American workers and business employers. The survey was conducted online by Vital Findings from August 13 - 21, 2019. The research report focuses on providing a holistic perspective on key trends and timely issues in the small and medium business market.