What a better retirement looks like

At Principal®, we’re dedicated to improving retirement outcomes. Our customers can rest assured that while they’re focused on their day-to-day lives, the success of their business or the growth of their practice, we’ll always be laser-focused on helping make their retirement program successful.

Our suite of innovative services and resources aim to help boost participants’ retirement confidence, and our decades of expertise help clients achieve their plan goals. Best of all, we’re seeing positive results from our approach. Here’s a quick sample of what our participants, plan sponsors, and business partners experience with our retirement-focused approach:

Higher deferral rates

Our online participant portal is simple to use and designed to help people maximize their savings. In fact we see a 34% higher average deferral rate with our enrollment process compared to other methods.1 And participants can check their Retirement Wellness Score anytime to help make sure they’re on track.

  • My Virtual Coach users have a 30% higher deferral rate2
  • After having access to our Retirement Wellness Planner, 30% more participants increased their deferral rate3
  • Participants who use our digital resources have a Retirement Wellness Score that’s 10 points higher4

Tailored retirement plans

Because every retirement plan is unique, we can tailor plan design to each organization. Our mission: Maximize savings rates to help improve retirement readiness.

Investment choice and flexibility

For advisors and consultants, we know investment choice and flexibility is critical in today’s world. Our investment platform includes multi-managed investment options, funds, and CITs from more than 225 fund families5, plus the ability to add almost any investment available in the market.

An industry leader


See frequently asked questions.

For Principal customers and business partners, call 800-986-3343

For media inquiries, call 515-362-0482

For investor inquiries, call 515-235-9500

1 Principal reporting as of Dec. 31, 2018.
2 Principal reporting Jan. 1 through Dec. 31, 2017.
3 Principal reporting Jan. 1 through Dec. 31, 2017.
4 Principal reporting Jan. 1 through Dec. 31, 2017.
5 Principal data, as of Dec. 31, 2018.
6 World’s Most Ethical Companies: Ethisphere Institute, February 2018.
7 Forbes, May 2018.
8 Pro-Forma calculations based upon data as of December 31, 2017 provided by PLANSPONSOR 2018 Recordkeeping Survey and inclusive of shock lapse and new sales assumptions.
9 Based on number of plans, PLANSPONSOR Defined Benefit Administration survey, May 2018.
10 Based on total number of Section 409A plans, PLANSPONSOR 2018 NQDC Recordkeeping Survey, June 2018.
11 Based on number of plans, PLANSPONSOR Recordkeeping Survey, June 2017.
12 Based on data from the Morningstar 2018 Target-Date Fund Landscape report. “Active multi-managed target date funds” describes the underlying assets.