Building financial security

Principal® is here to help people create the kinds of lives they dream about, which means taking a holistic approach to helping our customers as they build long-term financial security and stability.

What we do

Our commitment is to help people save enough, protect enough, and have enough and we deliver on that commitment across our core lines of business at Principal:

  • Global retirement and long-term savings
  • Risk protection, including executive benefits and insurance solutions
  • Global asset management

This approach allows us to provide customers a one-stop shop for their workplace savings and retirement solutions that’s fueled by a leading investment engine. However, “comprehensive” doesn’t mean “generic”—our customers’ needs are diverse, and we tailor our solutions, conversations, and goals accordingly.

Principal retirement business mission statement

The breadth of our U.S. products and services


IRAs—rollover, traditional, Roth
Group voluntary insurance—dental, vision, disability, life, critical illness
Individual insurance— disability, life
Annuities—fixed, income, indexed, variable
Personal trusts
Mutual funds


Group insurance—dental, vision, disability, life, accident, critical illness
Multi-life disability
Defined contribution plans—401(k), 403(b)
Defined benefit plans
ESOP plans
Nonqualified deferred compensation
Trust and custody

Business owners

Business and key employee solutions (life and disability solutions)
Complimentary buy-sell reviews and informal business valuation
Succession planning and wealth transfer
Owner and key person insurance
ESOP repurchase plans


Real estate
Fixed income

Principal serves participants

For participants

To help participants tackle their immediate needs beyond retirement planning, we offer access to resources for money management and other financial priorities through Principal® Milestones, our financial wellness resource. We also help our customers protect the income they’ve worked so hard to earn.

Principal serves plan sponsors and employers

For employers

To help employers keep the heart of their business healthy, we provide not only top-tier workplace benefits solutions, but we also offer customized solutions for business owners to protect and optimize their business, including talent recruitment and retention, succession planning, and protecting key employees.

Principal serves advisors and consultants

For advisors and consultants

To help advisors and consultants bring the latest intelligence to their clients, we provide regular thought leadership and insights about the markets, the economy, and issues facing different industry sectors, as well as ongoing research.

An industry leader


See frequently asked questions.

For Principal customers and business partners, call 800-986-3343

For media inquiries, call 515-362-0482

For investor inquiries, call 515-235-9500

1 World’s Most Ethical Companies: Ethisphere Institute, February 2018.
2 Forbes, May 2018.
3 Pro-Forma calculations based upon data as of December 31, 2017 provided by PLANSPONSOR 2018 Recordkeeping Survey and inclusive of shock lapse and new sales assumptions.
4 Based on number of plans, PLANSPONSOR Defined Benefit Administration survey, May 2018.
5 Based on total number of Section 409A plans, PLANSPONSOR 2018 NQDC Recordkeeping Survey, June 2018.
6 Based on number of plans, PLANSPONSOR Recordkeeping Survey, June 2017.
7 Based on data from the Morningstar 2018 Target-Date Fund Landscape report. “Active multi-managed target date funds” describes the underlying assets.