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Financial Representative

At the Principal Financial Group®, we believe the role of the financial professional is core to what we do. We help people set and achieve their financial goals... and we couldn't do that without our network of professionals across the country working one-on-one with the owners, executives and employees of growing businesses.

The Opportunity

Think about the opportunity to make a meaningful difference in the lives of millions of people—like we do every day.

Think about the opportunity...

  • 5.7 million small-to medium businesses across America
  • 41% of Americans have no life insurance
  • 85% are worried about outliving their retirement savings
  • 72% currently do not have an advisor

They need YOU! You need the Principal Financial Group®.

Partner with The Principal

We fully support financial professionals in growing their business and meeting their clients' needs. We:

  • Select only the most qualified professionals – ensuring the most direct access and personal attention possible from people in your local agency and the home office.
  • Provide the resources to capitalize on market opportunities – whether it’s training for those new to the financial services industry or practice-management support for experienced professionals looking to grow their current business
  • Offer market-competitive benefits as part of a total compensation package that makes this more than just a commission-only career.

Ready to learn more?

Entrepreneurs Ready to Learn

I don't have financial services sales experience, but I want to take my career to a new entrepreneurial level.

Start your career as a Financial Representative.

Sales Managers/Leaders

I have prior experience leading sales offices, and/or I'm a producer looking for a career path into management.

Learn more about our Sales Management opportunities.

Experienced Financial Representatives

I'm currently in a financial services sales career and am interested in becoming an agent with the Principal Financial Group.

Learn more about The Principal Career Distribution system.


The Principal is an Affirmative Action and Equal Opportunity Employer and an E-Verify participant. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, protected veteran status, or disability status. If you live in or are applying for work in NJ, view and print information about your rights (PDF).

Have a question? Call us at 1.800.986.3343

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