My Virtual Coach may help your participants and your plan

In 2015, My Virtual Coach began to change the way participants enrolled in an organization’s retirement plan1. It offered a simple conversation and personalized back-and-forth interaction.

New participants answer quick questions, pick their contribution amounts and select their investments. And you know what? They’ve made what we believe are good decisions. 

My Virtual Coach can drive better results.2

  • The average Retirement Wellness Score for My Virtual Coach users is more than 10 percentage points higher than non-users.2
  • The average deferral is nearly 30% higher for My Virtual Coach users.2
  • My Virtual Coach users are 5 times more likely to contribute 10% or more of their salary than those who enroll through other methods.

The conversation continues

This isn’t just about enrollment. Here are some of the other conversations participants will automatically see when they log in to

  • Checkup
  • Savings
  • Investment choices
  • Rollovers
  • Designating a beneficiary
  • Retirement income4

What’s good for them is likely good for you

My Virtual Coach helps your participants make informed decisions. It also takes pressure off your staff to know all the retirement planning answers. It lets you offer personalized assistance, reaching employees in multiple locations or over multiple shifts, if you need to. 

Here’s what you can do next

For enrollment materials that tell your employees they can get help from My Virtual Coach (if available for your plan), log in to the employer website. If you’re not automatically redirected, select “Participants” then “Enroll & Educate.”

Give us a call if you’d like to talk about making the most of My Virtual Coach. 

The Spot for Retirement Education

If you need help with education, you’re in the right place. 

1 The enrollment conversation is automatically available at and if you use Salary Deferral Service and have a target date investment as the participant-level default investment in your plan. 

2 Based on internal data from 01/01/2017 to 12/31/2017 for plans with service through Principal for the following conversations; Enrollment, Checkup, Welcome to Principal and Retirement Income.

3 Principal from 01/01/2016 to 06/30/2016 for 401(k) and 403(b) plans. My Virtual Coach enrollment results from 23,998 eligible plans. Traditional enrollment results based on 24,127 eligible Salary Deferral Service plans.

4 The retirement income conversation is available to participants when Principal Pension BuilderSM has been added to the plan.

Principal Pension BuilderSM is a deferred income annuity rider available through certain group annuity contracts with Principal Life Insurance Company, a member of the Principal Financial Group®, Des Moines, Iowa, 50392. Certain investment options may not be available in all states or U.S. commonwealths. Principal Pension BuilderSM is not available to plan sponsors located in New York.

The ability of Principal Life Insurance Company to pay the guarantee is based on the claims-paying ability of the general account and is subject to the terms of the contract.