Financial planning customized to you

Our financial planners provide a comprehensive review of your finances and build a customized plan you can take action on right away.

The result? You can feel confident you’re prepared today and can take action for the future.

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Take a step toward financial foundations

We’re committed to working toward financial foundations for all.

And for you, that can start with having a financial plan. If you’ve found it harder to increase your savings the last few years, you’re not alone.

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48% of U.S. adults say they need to save more for unexpected expenses.

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44% of workers rank building an emergency savings fund as a top 3 financial priority.

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Why have a personal financial plan?

We all have goals throughout our lives. A financial plan is your roadmap forward so no matter where your path goes, you can be successful.

  • A plan provides greater clarity on how to achieve your goals and where to start.
  • You get objective recommendations and unbiased advice when you work with a financial planner.
  • Having a plan that’s customized for you helps you feel confident in your financial decision-making.
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A financial planning service designed for you

Sometimes the hardest part of managing your money and reaching your goals is making a plan and sticking to it. That’s where Financial Foundations comes in—it’s a service where you get one-on-one help from an experienced financial planner.

  • The average cost of a comprehensive plan from a planner is $1,614? With our financial planning service, you receive a personalized financial plan at a fraction of the price.
  • And it doesn’t matter how much money you have. Our planners work with you whether you’re just getting started or further along in your financial journey. You can do this. And we can help.
Illustration of a document for a personalized financial plan.

You can be more confident knowing a personalized financial plan can help ensure you reach your financial foundation.
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You get the convenience of ongoing access to our team of financial planners who can help any time you need it.*
Illustration of a document for a personalized financial plan.

You’ll have peace of mind knowing you have a personalized financial plan to ensure you reach your financial foundation.
Illustration of a headset to provide ongoing support

You get the convenience of ongoing access to our team of financial planners who can help any time you need it.*

*Contact us Monday through Friday (8 a.m. – 5 p.m. CT) by phone or email.

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What’s included in your financial plan …

To get started, you’ll first register for our planning service and then schedule your initial call with one of our financial planners. During this conversation, they’ll work with you to understand your financial needs.

After that, you’ll receive a financial plan for the following goals, along with immediate steps you can take toward achieving them:
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A budget that works for you
Illustration of cash and credit cards displaying ways to manage your debt

A plan to manage debt effectively
Illustration of a piggy bank demonstrating how to save for unexpected expenses

Steps to plan for unexpected expenses and/or events
Illustration of an alarm clock and money demonstrating saving for retirement and long-term goals

How to save for retirement and long-term goals

With Financial Foundations, you can be on track to put your money to work for you based on your goals and take more control of your financial future.

I’m ready to get started

Footnotes

Principal ® Retirement Security Survey, June 2022. Principal ® Well-Being Index, January 2024. Cost is for a comprehensive financial plan. Cerulli U.S. Advisor Metrics Report, December 2023.

Financial planners are a Principal Bank® employee who is an Investment Advisor Representative of Principal Advised Services, an SEC Investment Adviser Representatives for Principal Advised Services and can be a Registered Representative of Principal Securities, Inc, a broker dealer.

Similar services may be available to retirement plan sponsors or participants from other service providers for lower or no additional fees.

Financial Foundations is an optional financial planning service offered through Principal Advised Services, LLC. Principal Advised Services (PAS) is an SEC registered investment advisor and a member of the Principal Financial Group®, Des Moines, IA 50392. Registration of an investment adviser does not imply a certain level of skill or training. Please review the Principal Advised Services Form ADV Part 2A Advice Brochure (PDF) for a full description of products and services offered by Principal Advised Services.

Financial Foundations annual subscription will automatically renew when the initial 12-month contract expires unless the customer cancels the subscription. Financial Foundations monthly subscription fees will continuously and indefinitely deduct the monthly fee until the customer cancels the subscription or at the end of the initial two years unless the customer consents to resubscribing. The subscription can be canceled by logging into your account or by calling 877-753-6424, Monday – Friday, 8 a.m. to 5 p.m. CT.

Financial Foundations is point in time advice. PAS does not automatically update or monitor any of the recommendations. It is the customers responsibility to implement the recommendations provided and reengage with PAS to receive updated advice. This includes if their situation changes.

PAS and their employees do not provide tax or legal advice. This communication is not intended to provide and should not be relied on for tax or legal advice. Individuals should consult their accountant or attorney on all tax or legal matters.

Bank products and services are provided by Principal Bank®, member FDIC. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker-dealers. Principal Advised Services (PAS) is an SEC registered investment advisor. Referenced companies are members of the Principal Financial Group®.