Houston Business Center
The Houston Business Center is a group of local offices representing Principal® in Houston, Texas area. We are dedicated to helping individuals, businesses and their employees achieve financial security and success in our communities. We proudly represent Principal with integrity and professionalism.
Working with us
If you’re interested in working with us as an advisor, we’ll provide you a professional and supportive environment that helps you build your knowledge and skills. Learn more about what it’s like to work with us and meet our management team.
See our office locations & advisors
If you’re looking for a financial services product, we can help you find a local financial professional at Principal® to discuss your financial needs, as well as purchase life insurance, annuities, securities and investments.
See a list of advisors in Houston to contact one directly.
Do you want to make a difference and help others solve problems? We do too. That’s why we want to talk to you about your future with Principal. Whether you’re just getting started or ready to move your business in a new direction, we’ve got your back.
An inclusive culture and tools to build your career
The one thing we have in common is that each of us is different. That’s why we seek diversity in the people we hire. Our inclusion extends to the way we do business with a flexible work culture. That may mean you want to focus on a specific market, be a solo practitioner or join a team. No matter what you choose, we’re here to give you the right tools to build your confidence and help you succeed.
Meet the management team
Now that you know a little about our business center, we’d like to tell you about the amazing folks you’ll be working with.
Peter D. Seltz CLU®, ChFC®, MBA - Regional Managing Director

As Regional Managing Director for the Houston Business Center and with over 25 years in the financial services industry, Pete is passionate about building a dynamic environment focused on helping community partners, financial advisors, and benefits firms enhance their collective potential. Pete strives to help his advisors grow their practices and serve their customers. Pete graduated from St. John's University and received his MBA from the Graduate School of Business at the University of St. Thomas.
Contact information
713-496-3173
seltz.peter@principal.com
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Neal Cloer - Managing Director

A former member of the United States Navy Seabees with over 13 years of experience, Neal works with business owners and individuals helping to prepare families and businesses to create financial strategies now and in the future. As a Managing Director, Neal actively recruits, trains and develops financial advisors and is a member of NAIFA, The PGA of America, and a volunteer with The First Tee of Austin.
Neal's free time is spent outdoors and enjoying the live music scene with his three sons and significant other, Jill.
Contact information
512-975-7385
cloer.neal@principal.com
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Alan L. Holland, RICP®, CLU®, ChFC®, CLF® - Associate Managing Director
As Associate Managing Director for the Houston office, Alan brings over 30 years of insurance and financial experience to his team of highly successful financial advisors to help them grow professionally and reach their potential. The Houston office works to provide professional development, business planning assistance, marketing support, and a culture of inclusion and flexibility.
Alan and his wife, Danna have lived in Houston for over 30 years and have four children.
Contact information
713-496-3163
holland.alan@principal.com
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Ronda Dotson FLMI® - Operations Manager
Ronda has been in the financial services industry her entire career and has worked for Principal since 1986. Promoted to Operations Manager for the Houston Business Center in 2006, she oversees operations of the Houston Business Center, assists the management team with advisor recruiting and selection and helps to ensure we are providing high quality service to advisors, prospects, and clients.
Ronda is a native of Houston and enjoys traveling, reading and spending time with family and friends.
Contact information
713-496-3141
dotson.ronda@principal.com
Jeannette Segundo - Site Coordinator
In the spring of 2016, Jeannette joined the Houston Business Center team where she assists multiple financial professionals. As the Site Coordinator, she is responsible for general administrative work in the office and working side–by–side with her team of advisors as a liaison with home office departments including communications, marketing, underwriting and sales support.
Jeannette is a native of Houston and is the proud mother of two sons; Danny and Michael. She enjoys outdoor activities, watching sporting events, and spending time with loved ones.
Contact information
713-496-3142
segundo.jeannette@principal.com
Denise Moore, CLF®, CMC - Regional Marketing Strategist

As Regional Marketing Strategist, Denise provides one on one marketing consultations with advisors to create a customized marketing plan to build and grow their practice. Denise supports local branding and market development in our locations. Denise enjoys traveling to sunny vacation spots, watching sporting events and spending time with loved ones.
Contact information
503-620-6264
moore.denise@principal.com
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Sarah Zinnel - Recruiting Support Coordinator

Sarah started with Principal Financial Group in January 2018 after over three years of recruiting and HR support experience in the staffing industry. She specializes in candidate experience and delivering quality recruiting support.
Sarah earned her bachelor's degree in communication with a focus on public relations from the University of Northern Iowa.
Sarah's interests are to visit a new spot on the globe every year, and she is also a dog enthusiast. She is dedicated to continuous education and personal improvement through overcoming fears, learning new skills, and being open-minded.
Contact information
515-878-6333
zinnel.sarah@principal.com
Interested in meeting with an advisor near you? Great! Check the list below to see who's available in your area and learn more.
Houston Business Center office
1900 West Loop South, Ste 400
Houston, TX 77027
713-783-1818
Directions to the Houston office
Austin office
Shepherds Mountain Plaza, 6034 W. Courtyard Dr, Suite 250
Austin, TX 78730
800-729-3541
Directions to the Austin office
Cedar Park office
1200 Rachel Ridge
Cedar Park, TX 78716
512-401-0036
Directions to the Cedar Park office
Corpus Christi office
5151 Flynn Parkway, Suite 310
Corpus Christi, TX 78411
361-356-6345
Directions to the Corpus Christi office
Lufkin office
117 E. Shepherd Ave.
Lufkin, TX 75901
936-465-9021
Directions to the Lufkin office
Nacogdoches office
3532 NE Stallings Drive
Nacogdoches, TX 75965
936-564-0433
Directions to the Nacogdoches office
San Antonio office
7410 Blanco Road, Suite 310
San Antonio, TX 78216
210-392-9864 (mobile)
Directions to the San Antonio office
The financial professionals of the Houston Business Center are licensed in TX and LA to offer insurance products, life insurance (including variable life), annuities (including variable annuities), securities and investment advice.
This site is not a solicitation of interest in any of these products in any other state.
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Securities and advisory products offered through Principal Securities, Inc., 800/247-1737, member SIPC. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group, Des Moines, IA 50392.
* Advisors marketing under DBA are not an affiliate of any company of the Principal Financial Group®.
Important Consumer Information: The Houston Business Center Financial Professionals of Principal Securities may only transact business in a particular state after licensure or satisfying qualifications requirements of that state, or only if he or she is excluded or exempted from the state's registration requirements. Follow-up, individualized responses to consumers in a particular state by any of the Financial Professionals of Principal Securities that involve either the effecting or attempting to effect transactions in securities or the rendering of personalized investment advice for compensation, as the case may be, shall not be made without first complying with the state's requirements, or pursuant to an applicable state exemption or exclusion. For information concerning the licensure status or disciplinary history of a broker-dealer, investment adviser, BD agent or IA representative or any financial institution he or she represents, contact your state securities law administrator.
The Financial Professionals of Principal Securities are licensed in a number of states to offer insurance products, and life insurance (including variable life), annuities (including variable annuities), and are securities and advisory registered in a number of states This site is not a solicitation of interest in any of these products in any other state.
Principal Life maintains certificates of authority to transact insurance in all 50 states. Principal Life NAIC identification number is 61271. Principal National NAIC identification number 71161.